DISTRIBUTOR
Cube aims to cater to all types of rider
to ride bikes. For bike shops it is important not to overlook the customer that they have always serviced and make sure that entry level product is available on the shop floor. The ‘traditional’ customer is here to stay: families that go to trail centers altogether, and people who are using their entry-level bikes for commuting as well as their trail riding.”
The products On the product side, Oneway has been promoting new products from cycle accessory brand Acid (designed and developed at Cube headquarters in Germany) like its Husk multitool and new bikepacking range, as well as e-mobility machines from Cube, including the new Cube Trike. Cube also recently launched a new kids’ bike trailer that lets riders take two children along for the ride. On plans for the future, Van Den Bigelaar said: “We go all-in when it comes to support, partnership and service. We have launched a completely new B2B system and we are looking to host a dealer event later in the year in our new HQ in Rotterdam. We keep working on more sustainable packaging such as our bike boxes and reducing plastic packaging. Next to that, our marketing team puts a lot of effort into supporting dealers by collecting reviews with bigger online media platforms to create more brand awareness.”
Environmental focus Sustainability is a key focus for Oneway, with its new warehouse facility being highly rated for its energy efficiency and its power surplus of renewables. Van Den Bigelaar said: “At Oneway, we take sustainability very seriously and are always looking for ways to reduce our environmental impact. We are working on more sustainable
30 | June 2023
ABOUT ONEWAY
Oneway is a leading bicycle distributor that supplies bicycles and accessories to a network of dealers throughout the UK, IRE and the BeNeLux from SQlab, Schwalbe, Cube, Newmen and Acid. The company has recently expanded its portfolio with new product lines and is making efforts to improve sustainability in its operations.
packaging solutions, such as our bike boxes that are made from recycled materials and are fully recyclable. We also aim to reduce plastic packaging wherever possible and use eco- friendly materials in our accessories packaging. “Additionally, we are exploring ways to make our products more eco-friendly and are committed to working with our suppliers to improve sustainability throughout the supply chain.”
Cube’s bikes are also shipped in 100% recycled boxes (80% for e-bike boxes), and use cardboard tape and filling material. Van Den Bigelaar added: “In conclusion, Oneway has had a successful year despite the challenges posed by the pandemic, and is poised for further growth and expansion in the coming years. The company is committed to sustainability and working closely with its dealers to ensure the best possible outcomes for both parties. With its focus on quality products and reliable service, Oneway is well positioned to continue to thrive in the competitive cycling industry.”
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