BIG INTERVIEW
international, it was the right time to bring it to a bigger city, to a bigger venue with better infrastructure, more hotels, easier access from all over the world. “So that was the main reason to make that move and we used the two years in the Covid pandemic where it was very difficult for all events and trade show organisers. “We said then that was the right moment to make the
move.”
The 2021 edition was again impacted by the pandemic with restrictions on international travel, social distancing, and face coverings among other safety measures. As the final chapter of Eurobike at Lake Constance closed, the wheels were firmly in motion to create something special at a new home.
A NEW CHAPTER The first Eurobike at Frankfurt exceeded expectations set by the organisers, with 33,780 trade visitors attending over the five days of the trade fair, and 27,370 bicycle enthusiasts visiting at the weekend. The demo area saw 106 brands carry out 19,280 test rides from more than 12,000 people. More than half of trade visitors attending were from outside of Germany with that number expected to grow again in 2023 as international travel becomes easier. “It’s not easy to take such a big show, which has been in one location for nearly 30 years, to another place. That was a really big task and in the end I think it worked out very well for us as a team, but also for the industry,” said Reisinger. “All the feedback was positive so people liked the new venue and the new opportunities in Frankfurt with the easier access.”
Among the positive comments was the site’s accessibility for international visitors but also its proximity to the city.
“This was also really important for us,” said Reisinger. “We wanted to move the show to an inner city location where access is easy and where bicycles are playing a major role in getting from the hotel to the fairground or from the train station so that was part of the idea and the concept. “For that, Frankfurt is perfect. It hosts a lot of
international trade shows over the year so it has all the infrastructure to host an event like Eurobike.”
TEETHING PROBLEMS
A new location presents new challenges, and Eurobike was not immune to these.
“Of course there was a long list of things to improve for Stefan Reisinger (left)
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