BIG INTERVIEW
the interactive hall plan in advance of the show to make preparations. “On the other hand, I also believe there are a lot of people who are returning for the second time and they will have it easier because they learnt from last year’s edition.”
The 31st edition of Eurobike shows that the industry’s appetite to be a part of it is still growing, despite tough market conditions. This year’s show will have an additional floor specifically
the future, so not everything was smooth,” said Reisinger. With four major exhibition halls across six levels and spanning more than 100,000 square metres, the 2022 Eurobike was the biggest in the event’s history. “Orientation was a big issue. In Friedrichshafen, everyone was aware where brands had been located over the years and that was all new in Frankfurt,” explained Reisinger.
“The halls are much bigger and the overall fairground is much bigger so overall orientation and signage was an issue, and that is one of the tasks we are aware of and have been working on for this edition. “Of course we as an organiser have to make sure we
have the right tools implemented and in place so people can find their way easily with the opportunity to use
reserved for suppliers and component manufacturers to improve B2B exchanges, increasing the space to 150,000 square metres. Exhibitor spaces sold out in February with more than 400 new participants getting on board, so more than 1,800 exhibitors will be displaying the latest and greatest products at the event. The Future Mobility Hall is continuing to gain momentum with startups and innovations, light electric vehicles, infrastructure, a cargo area as well as sharing and service offers meaning Eurobike is the complete package for all types of mobility.
Reisinger said: “It has the full range of products from parts, accessories, components, apparel to complete bikes, electric bikes, cargo bikes to light electric mobility vehicles, so it’s even bigger and a wider scale than in the past.
“Last year we still had some major restrictions regarding
travel plans, for example from the far east because of Covid. Now, we are fully open and we will have a lot of far east customers at the show this year.” Although the head of the event, Eurobike presents the same unique opportunity for Reisinger as it does to so many from the cycling and mobility sector. “I am a big fan of the industry and I always love to see many of the people I only meet once a year at Eurobike,” he said. “One of my personal highlights is the open area and the opportunity to test bicycles but also light electric vehicles so there is a lot of new stuff for me to see also. “And maybe I’ll get the opportunity to ride something for the first time and I’m really looking forward to that part.”
23 24 | June 2023 August 2022
www.bikebiz.com
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