BRANDS
The PowUnity app lets riders track their bike via GPS and check key safety features like tyre pressure
What is new for PowUnity in 2023? At PowUnity this year in 2023 everything revolves around the development of the new PowUnity app - hand in hand with e-bikers who simply love to ride their bikes. At the beginning of 2023, the collaboration with the
PowUnity Beta App Audity started - a beta tester group of about 150 e-bikers who share their experiences with other apps and their needs for a new e-bike app and test it together with Wolfgang [Reider, customer support], an internal person in charge, before the app is launched in its basic form.
Philipp H. for example, is a very active biker and beta app tester who participated in the development in the closed Facebook group and had clear wishes, some of which are not so obvious for an app developer at first: “I commute to work by bike and pause the music in some places because of the traffic. How about this: You mark music-free zones on the map and when you cycle into them, the music
stops automatically and starts again when you leave the zone.”
What does the new app offer riders? An understandable desire to ride safely in traffic, but do you come up with features like this if you don’t listen to the customer? There’s so much innovation going on in the bike industry that we think it’s time to stop and ask cyclists: What do you really want? What motivates you to ride a bike? That is often forgotten.
That is what we are focusing on this year. Not at trade shows, not in meetings with cyclists, but in everyday life, in
‘BIKETRAX OWNERS WILL NOT ONLY BE ABLE TO PROTECT THEIR E-BIKE FROM THEFT BUT WILL ALSO BE ABLE TO USE THEIR SMARTPHONE AS AN E-BIKE DISPLAY’
the togetherness of cycling. “Of course, bug-fixing is also on the agenda when we test the app together,” said Reider from PowUnity. “And of course, we can’t fulfil every wish. But it is important that we first develop the app with our beta testers ‘up close and personal’ while riding and not just on the computer. Our beta testers received a tyre pressure sensor to monitor their tyre pressure in the PowUnity app and a smartphone mount for their e-bike. And now they are cycling towards the future for us.
How does the new app help riders protect their bikes?
With the new app, BikeTrax owners will not only be able to protect their e-bike from theft but will also be able to use their smartphone as an e-bike display. This is where all the functions come together - from e-bike control to ride statistics to an automatic maintenance and service schedule and much more. The integration of external services, such as tyre pressure monitoring, gives e-bikers an app that makes many others obsolete.
The Innsbruck-based company offers e-bike manufacturers
a white-label solution for the PowUnity e-bike app, including a dashboard that shows the use of their e-bikes in various parameters.
June 2023 | 49
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
