BRANDS


Squire has a long history in the cycling sector


IN SAFE HANDS C


D-lock securing a bike out in the wild, Squire is a name with a strong association with security. While the company dates back more than 200 years, founded in 1780 and handed down through eight generations of the Squire family, Squire’s first cycling products didn’t hit the market until the 1960s. To hear more about the past, present and future of Squire, I travelled from my home in Bristol to Squire HQ just outside of Wolverhampton.


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BikeBiz editor Alex Ballinger travels up the M5 to the Midlands to visit historic lock brand Squire, and hear more about plans for the British manufacturer


onsciously or unconsciously, we will have all come into contact with a Squire lock. Whether it’s a padlock on your shed or a


The bike market Squire’s pedigree is firmly in general security, particularly in its padlocks, but the brand has become a familiar name in the cycling and motorbike industry. Now Squire has plans to refocus on the


cycling market, and is lined up to announce a selection of innovative products. Having already pioneered Bluetooth connected locks, and finding success with the popular and easily portable folding locks, Squire now has its eye fixed on the wearable lock market, with new products on the way in time for COREbike 2023 in February.


Squire’s two-wheel brand development manager, Neil Hudson


December 2022 | 47


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