APPOINTMENTS This month’s movers and shakers throughout the cycle industry...
manager, following the recent arrival of George Currie as territory manager for the South West area. Currie said: “I am over the moon to
have been given the opportunity to take a step forward in the industry and join the team at Silverfish. I am now working with some of my favourite brands, sharing my passion for them and getting to know many of the great retailers across the South West.”
Pim Ramselaar, Moore Large
Pim Ramselaar has joined Derbyshire- based bicycle and accessories distributor Moore Large as brand manager, overseeing brands Tern Bikes and Lake Cycling. Ramselaar has built a career in the bike industry since leaving school, honing his skills across a multitude of positions spanning account management, store management, and, most recently, as a brand manager. Gaining experience in high street cycle and accessories retailers such as Hargroves Cycles, Leisure lakes, and The Bike Rooms in Swindon before moving onto more strategic business-to-business roles with Neptune and Silverfish, he brings a wealth of knowledge to his new role. Adam Garner, co-owner and brand
director at Moore Large, said: “I’m delighted to announce Pim is joining the Moore Large team to take the reins of two of our most prestigious brands. As a multi-disciplined distribution partner, we are constantly working to ensure all our brands get the time and attention they deserve.” •
Alistair Thomas and George Currie, Silverfish UK Silverfish UK has announced that Alistair Thomas has joined its sales team to look after the North of England as territory
www.bikebiz.com Thomas said: “I have worked in various
roles across the industry over the past decade, I’ve been everywhere from big chains to smaller independent stores and home-grown brands that have massive online presence. “Seeing the world from both sides of the counter, I’m now looking forward to putting my experience to use and forming strong and honest relationships with business across my area.” •
Upgrade MD Matt Ryley said: “We are excited to have Mark join us and strengthen our push across all marketing departments. We have been seeking an addition to our marketing team since the summer, looking for the right blend of experience, creative thinking and product knowledge. Mark understands building a business through brand. With his love of bikes and industry experience he is a great fit for us and we welcome him onboard.” Noble will be working remotely and part- time at Upgrade’s offices and can be contacted at
mark.noble@upgradebikes.
co.uk.•
George Currie (left) and Alistair Thomas
Mark Noble, Upgrade Bikes Mark Noble has joined Upgrade Bikes, the Sussex-based distributor and home of house brands DMR and KinesisUK, as head of marketing. In this new role, Noble will work closely with the existing marketing, creative, content and web teams to strengthen brand presence and messaging across the Upgrade portfolio. Noble has previously worked at CSG/ Cannondale as their marketing manager and brings a wealth of experience to Upgrade.
Paul Sims-Williams, Wisper Electric Bikes Wisper Electric Bikes has announced that Paul Sims-Williams is joining its team. Sims-Williams will be working alongside
Jeremy and Tim as part of the sales team, helping to support and grow the Wisper dealer network in the UK. He will be on the road visiting the dealer network and displaying the full range of Wisper bikes. The brand said: “As part of our continuing
endeavour to provide top quality support to our dealers, and to meet the expected high demand for e-bikes in general and Wisper bikes in particular next year, we are very excited to announce that Paul Sims-Williams is joining the Wisper team!”
December 2022 | 37
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