NEWS HUB
Cannondale announces new long-term global strategy with new organisational structure
CANNONDALE managing director Marco Kind has announced the brand’s new long-term global strategy to accelerate its profile in key categories and forge deeper connections with riders.
Kind, former MD of Focus Bikes who joined Cannondale in March, outlined that a new organisational structure will be put in place. Cannondale’s long-term global
strategy revolves around three key priorities – clarity, simplicity, and unification – and Cannondale said it will make
major future investments spanning several core areas of the business including brand and marketing, product innovation, and sales and operations excellence. As part of these changes, Eugene
Fierkens, general manager of Cannondale Europe, will be leaving the brand, having agreed to stay on to help the transition and finish the four-year European plan he made in 2019.
Going forward, Cannondale’s sales teams will be led by Nick Hage and Frank van Dulmen. ●
J-Tech Suspension owner launches new suspension upgrade, parts and tuning
WPS, a new suspension upgrade, parts and tuning brand, has launched, started by J-Tech Suspension owner James Williams. WPS aims to be the go-to resource for a wide
range of people, from professional suspension service centres who want the best suspension servicing tooling and upgrades, right through to home mechanics who like to service their own suspension. The brand launches with a comprehensive range of custom tuning options, piston kits and springs as well as custom tooling required for suspension forks and shocks, such as seal presses ranging from 32mm up to 40mm.
Cambrian appoints Upgrade as its wholesale partner to create a wider dealer purchase pathway for Goodyear
CAMBRIAN Tyres has appointed Upgrade Bikes as its wholesale partner to work alongside them and build the Goodyear brand to a wide range of trade accounts. Those buying from Upgrade will benefit if adding smaller
Goodyear quantities to their existing Upgrade orders, and reaching carriage paid on order values over £150. Goodyear orders can be placed now with the Upgrade via the B2B pages, area sales managers or the customers services team in the office. Dealers are invited to view the range and place B2B orders at
https://www.upgradebikes.co.uk/Catalogue/Goodyear/ Goodyear-Range. ●
16 | December 2022
WPS products will be showcased on
wps-mtb.com and are available to purchase through a network of specialist dealers, which can be found at wps-mtb. com/pages/store-locator. There will be new products coming in waves
from the initial launch date, 10th November, with some new products expected in the summer of 2023. WPS is looking to establish a network of dealers who will stock and use WPS-supplied equipment. Any service centres or shops who would like to
stock WPS products please get in touch with Williams and the team at
info@wps-mtb.com. ●
Chicken CycleKit appointed UK distributor for Italian clothing brand Alé
CHICKEN CycleKit has been appointed UK distributor for Italian clothing brand Alé. The brand adds a
premium clothing option to Chicken CycleKit’s portfolio to sit alongside its many other world brands. Lead designer Lauren Goode at
Lauren.Goode@chickencyclekit.
co.uk can be contacted to get a custom clothing order designed and arranged. Alé was previously distributed by Bristol-based Paligap, which is in the process of winding down its business. Custom clothing is available to order and discuss from now with the full collection being available at the end of November. ●
www.bikebiz.com
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