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manager, in the wake of his work as sales representative in Southern California. •
Sims-Williams has worked in the bike industry for over 30 years and has worked for Ison Distribution, Karrimor, Zyro and Moore Large amongst others. He has also worked in the retail sector so understands the difficulties that a bike retailer can have from day to day. •
Tim Rees-French, Bike Hero
Gonzalo García de Salazar, Nick Howe and Cary Tatro, Orbea
Orbea is reorganising its business areas, with three appointments announced including the new position of sales strategy director. Fernández has presented the new position of sales strategy director, which is to be occupied by Gonzalo García de Salazar, former global sales director. As he transitions into his new role, he will assist in the development of sales operations and strategies that Orbea needs to assure its position in each market. Gonzalo García de Salazar has
appointed Nick Howe, who until now has been Orbea’s US country manager, as Orbea’s new global dales director. Howe will be responsible for leading the brand’s sales teams, aligning the strategies defined, and helping to lead the building of the Orbea of the future. Another change is the appointment of Cary Tatro as the brand’s new US country
38 | December 2022
Bike Hero has announced the addition of Tim Rees-French to its management team as commercial director, following over 18 years at Evans Cycles. Collection and delivery bike repair
service Bike Hero has established a strong presence in the market, serving hundreds of riders since launching in January. Rees- French will bring his industry experience and network to the team at Bike Hero’s HQ in Chertsey, Surrey. Bike Hero’s founder Andreas Bernstorff said: “We’re really excited to add Tim to the Bike Hero team to lead the growth of the business across both consumer and B2B channels whilst working closely with the workshop management team to ensure that we maintain our high level of customer service. “His knowledge of the industry and connections both with brands and suppliers will prove a valuable asset to Bike Hero from day one.” Bike Hero offers collections from home or the office, alongside the ability to drop
off in person at the workshop. Customers can choose the most appropriate service online on their preferred collection day, from which point the Bike Hero team manages the rest of the journey. •
David Preece-Phillips, Shift Active Media
Shift Active Media has welcomed a new addition to its content and strategy team, with the appointment of David Preece- Phillips as strategy director. Preece-Phillips has over 15 years of industry experience, working across a range of organisations, from publishing companies to marketing consultancies. His previous roles have seen him develop marketing strategies fo Porsche Cars Great Britain, EDF Energy, Adidas, American Express, and Universal Pictures. •
www.bikebiz.com
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