5 44 | December 2022


MINUTES WITH...


German bikepacking brand Vaude is hoping to provide sustainable products to the UK bike market. Gernot Moser, head of sales bike sports off ers an insight to the brand’s sustainability focus


Gernot Moser, head of sales for the bike sector with Vaude


Can you give us a little background on Vaude? Vaude is a family-run business, formed in Germany in the 70s. Our founder, Albrecht von Dewitz, had a love for mountain sports and wanted to take his passion one step further and turn it into a business. The Vaude team worked relentlessly in the years that followed, creating a bike sports range and we were also the first outdoor company to produce an entire product range using Bluesign standards – a really fantastic achievement for us. One of our most exciting launches to date is our ‘Green Shape’ standard for gear, which can be seen across the full Vaude bike range. Our Vaude Green Shape standard is a label that identifies


environmentally friendly products that are made from sustainable yet functional materials – think biobased and recycled. They all feature an incredibly durable design, are made using sustainable technologies, and are easy to both maintain and repair. The Green Shape standard also incorporates fair wages and fair working conditions. We saw a gap in the market for products that truly comprise all these important principles, so decided to make our own. As well as being sustainable, we want Vaude gear to last a lifetime. That’s why our designs are timeless, they don’t follow fast fashion trends, and this helps us – and the consumer – keep waste to an absolute minimum. We encourage our consumers to ensure long-term usability of our gear by offering sustainable tips and user manuals on our website.


www.bikebiz.com


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