CONTENTS


13


● RETAILERS 13 Shop floor: Stif Mountain Bikes 16 Brink: If you can’t find it, build it 18 The cost of living crisis: An opening for opportunistic bike shops?


● BIG INTERVIEW 21 BikeBiz speaks to Adrian Warren, senior product director at Cyclescheme


● DISTRIBUTORS 26 Distributor focus: Madison 30 Tandem Group: Embracing electric


45 55


● MICROMOBILITY 37 E-bikes 101: Getting the price right 41 Safer infrastructure for all


● FIVE MINUTES WITH 45 BikeBiz catches up with Zoe Watkiss, CEO of performance eyewear brand SunGod


● BRANDS 49 Sustainability and the cycling industry: Rawvelo 52 BikeBiz Awards 2021: Innovation from a Newcomer


● PRODUCTS 55 New products, including our Eurobike top ten 60 Sector guide: Mountain bikes and accessories 64 Sector guide: Winter and Protective Clothing


30


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bikebiz


AUGUST 2022


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