5 By Graham Willgoss
SunGod painted a 21-metre mural on Box Hill’s Zig Zag Road in Surrey reading ‘MOMENTUM’. Can you tell us more about it? ‘Momentum’ for us signifies the changes that are happening in women’s cycling, but also the fact there is a lot more to do. Let’s celebrate that positive change – better equity not just in cycling, but in women’s sport in general. That’s what we’re passionate about. We’ve recently forayed into cycling, but we cover lots of sports and that’s at the heart of what we’re doing. We’ve been wanting to do this for a long time: celebrate the change and drive awareness. Even if it drives greater awareness among markets or people for whom it’s not really on their radar or they’re just getting into the sport, or they’re young. Right through from grassroots to elite athletes, like [pro rider] Sabrina [Stultiens] and Liv Racing-Xstra, we’re trying to play our part in bringing a bit more equity to this sport but also create a bit of noise and drive change.
You are based in Verbier, Switzerland with SunGod. Why choose Box Hill? We wanted somewhere iconic that people would resonate with, know the name, and had a bit of kudos. And we also had to find a road that could be closed! We’re a small player in this industry, but we like to punch above our weight and we had to work quite hard with the National Trust. The last time they closed it was for the 2012 Olympics. They haven’t done it for another brand! But my team worked really hard to explain our
www.bikebiz.com August 2022 | 45
MINUTES WITH...
The fi rst Tour de France Femmes this summer means the time is right for a new campaign celebrating women’s cycling. Zoe Watkiss, CEO of performance eyewear brand SunGod, explains why
Zoe Watkiss
mission and get them behind the cause. Yes, it’s a mural, but we’re also bringing out a limited edition product and doing a lot of things promoting the greater cause [including a film with Liv Racing-Xstra]. So I guess they got on board because they were excited about what we were doing and were willing to work with perhaps a smaller British brand. We’re also going for B Corp [sustainability standard], which is the holy grail of sustainability, and we’ve nearly got our certification approved. Putting profit on the same level as people. And they shared that goal.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
