MICROMOBILITY
SAFER FOR ALL
Better infrastructure could be the key to retaining new cyclists following the Covid boom. Rebecca Bland explores how safer roads could bring more customers to the cycling and e-scooter market
I
nfrastructure that encourages micromobility is a hot topic. Often not far from the newspaper columns, with the same points being printed: ‘bike lanes cause congestion’, ‘they’re always empty, nobody uses them!’ But as fuel prices continue to rise and transport costs have reached new heights, is infrastructure the key to enticing new consumers to the cycling, e-bike and e-scooter markets? It is widely reported that the biggest barrier to entry for many people who want to travel on two wheels is safety, as head of campaigns and advocacy for Cycling UK, Duncan Dollimore told BikeBiz. “Typically, two-thirds of people who don’t cycle say it’s safety on the roads that put them off. The health benefits of cycling massively outweigh any risks, but that’s not how it feels to many people, and it’s that which puts them off cycling, and it disproportionately puts more women off cycling than it does men.” Even experienced riders know the feeling of risk and heightened awareness when riding in a busy environment,
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Duncan Dollimore, head of campaigns at Cycing UK August 2022 | 41
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