BIG INTERVIEW
“I’D LOVE TO SEE EVERY EMPLOYEE, WHETHER THEY’RE SELF EMPLOYED, ON NATIONAL
MINIMUM WAGE, OR NOT, BE ABLE TO MAKE A DECISION OVER CHOOSING CYCLING TO WORK AND MAKE THE SAVINGS AS OPPOSED TO BEING EXCLUDED.”
that has on your other expenditure. “Aside from walking, there is no more efficient way of
travelling to work than a bicycle. That’s where we want to make sure that positioning, that education is given to all of our bike retailers through Cyclescheme so that they can serve that customer in the best possible way. “There’s going to be an element of the customers going
into those bike shops hoping for an answer to some of their financial problems. There are going to be some tough decisions that people are going to have to make as to do they continue to run a second car, or even a car, or do they look at an alternative way of getting to work.” Looking forward, Warren said there will be an element of uncertainty, particularly with all the changes going on in Government at the moment. But we’ll also continue to see consumer behaviour becoming more and more diverse, with people wanting to shop in various different ways, and Cyclescheme will need to continue to support that. “The key for us is how do we support that with our bicycle retailers and going on that journey with them? “Clearly, e-bikes will continue
to be a trend that gets a lot of focus,” Warren continued. “For Cyclescheme, we want to be a key part of helping demonstrate that
24 | August 2022
e-bikes are part of the solution. And actually, an e-cargo bike is a very good way of solving the second family car type problem. “I think the other big thing that we see on our horizon is
how do we continue to make relevant, in today’s climate, cycle to work as a benefit. And there is a huge cohort of employees on national minimum wage that can’t partake. There’s a growing number of people that are self-employed that can’t benefit. “And we’re still really only reaching the tip of the
iceberg when it comes to small-medium businesses that are rolling this benefit out. My ambition is to continue to lobby so that cycle to work is a bit like our pension in auto enrolment - every employer has to offer it. “I’d love to see every employee,
whether they’re self employed, on national minimum wage, or not, be able to make a decision over choosing cycling to work and make the savings as opposed to being excluded. “Those are all areas that we
really want to focus on and deliver on in the next 12 months. But just as important is to keep the number of people cycling that are cycling now and were during the pandemic.” ●
www.bikebiz.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
