NEWS
European bike and e-bike sales reach record levels, CONEBI reports
THE European bicycle industry is continuing to grow, according to the latest annual European Bicycle Industry and Market Profile, European cycle association CONEBI has reported.
During the second year of the pandemic, consumer demand continued to be at high levels, alongside an overall increased political attention to sustainable and active mobility. As a result, in 2021 bicycle and e-bike sales reached an all-time record, said CONEBI (the Confederation of the European Bicycle Industry), surpassing the 22 million units mark for the first time since it started to collect the figures back in 2000. This growth was in particular driven by the continued
robust demand for e-bikes, which topped five million units sold. Total sales of bicycles and e-bikes reached the value of €19.7 billion, an increase of 7.5% in comparison with 2020. With regards to the production of bikes and e-bikes, an estimated growth of around 10% compared to 2020 was recorded, corresponding to slightly more than 16 million units in Europe in 2021. Production of cycle parts and accessories also increased in 2021, reaching a value of €3.6 billion, from €3 billion in 2020. Direct manufacturing jobs went from more than 77,500 in 2020 to almost 87,000 in 2021, which brings the total of direct/indirect cycle industry jobs in Europe to an estimated 170,000. ●
BikeBiz joins the Bicycle Association’s Investors in Cycling programme
BIKEBIZ has signed up to the Bicycle Association’s advocacy programme, Investors in Cycling, a unique collection of cycling brands and organisations, all committed to the growth of cycling. Alex Ballinger, BikeBiz editor, said: “The
Bicycle Association’s efforts to boost the entire UK cycle trade have been fantastic, and the Investors in Cycling campaign is another stellar example of the BA’s valued work. “BikeBiz is honoured to join the BA’s Investors in Cycling campaign, as we completely understand the value of cycling advocacy and the impact it can have on the wider cycle trade.
Work underway for next phase of Bicycle
Association’s UK Cycling Market Data Service THE Bicycle Association has announced that contracts have been signed and work is underway for the next phase of its UK Cycling Market Data Service, MDS 2.0. MDS, powered by Sports Marketing Surveys, tracks more than one million products every month across the full range of cycling products and services including bikes, electric bikes, parts, accessories, clothing and services. It captured the sales of nearly 1.4 million bicycles in the last 12 months alone. The BA said MDS 2.0 will offer more sophisticated and tailored reporting capability and the addition of new data sets. MDS 2.0 will be rolled out over the next six-12 months.
“Together with the BA and the other Investors in Cycling, we are committed to highlighting the economic case for cycling and trying to get as many people on bikes as possible.”
Other members of the Investors in
Cycling programme include distributors Moore Large and Madison, and bike brands
including Tern, Giant, and Specialized. David Middlemiss, BA Associate Director, said “We are thrilled that BikeBiz has joined Investors in Cycling, and their pledge comes at a crucial time for our industry-wide advocacy mission.”. ●
Northwave and Raleigh UK partner in exclusive distribution deal
RALEIGH UK and Italian footwear and apparel brand Northwave have announced a new partnership to exclusively distribute the brand’s cycling category into the UK market. Thomas Brandolini, global sales manager at Northwave, said:
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“Following a rebrand and refocus of Northwave through 2021 the new partnership with Raleigh is incredibly exciting. “The UK is a strategic market for Northwave and we believe that nobody knows it better than Raleigh UK. We are excited to be working with Raleigh UK in the years to come.” ●
10 | August 2022
www.bikebiz.com
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