BIG INTERVIEW
“WE’RE VERY MUCH AN ADVOCATE OF CHOICE AND SOMETIMES THERE’S A FINE LINE TO OFFER THAT CHOICE”.
“To receive that recognition after a couple years of not having it was a huge achievement for the team. It reinvigorated them after a tough year dealing with just the volume of things. It felt like a real pat on the back in terms of the service that we deliver to the bike trade and to those bike retailers.” Earlier this year, Cyclescheme also announced that it had
reached one million cycle to work certificate requests. And in 2021, shortly before the BikeBiz Awards were announced online, Cyclescheme partnered with Citrus-Lime to offer a new e-commerce feature to independent bike shops across the UK. “We also continue to support the growing omnichannel,” continued Warren. “We’re very much an advocate of choice and sometimes there’s a fine line to offer that choice. But as brands continue to diversify and go direct-to-consumer as well as offering click and collect, we are able to continue to serve that need in the market from the customer, so it’s been great to build that up. We’ve grown our network now to 2,600 partners. We’ve increased our bike rental
www.bikebiz.com
offering as well. Throughout 2021 we’ve mainly focused on Santander bikes, which obviously really only covers the London area, but we’ve now increased our network to include people like Buzzbike and Brompton and we’re looking at others to expand that out.”
Cost of living crisis Rising bills have left businesses and consumers up and down the country strapped for cash, but the cost of living crisis has presented the bike industry with an opportunity to promote cycling as a more affordable form of transport. “There have been various different calculators over the years that have demonstrated how cycling to work is gonna save you X on a train ticket, or using the bus or driving the car, but they’ve never really cut through,” said Warren. “I think people acknowledge it, but that habit they have of using the car is quite a difficult one to change. “However, that whole topic is really coming to the fore at the moment with the cost of living crisis. It’s not just how much things cost now in a supermarket, but the effect
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