BRANDS
Rawvelo is a vegan sports nutrition specialist
SUSTAINABILITY AND THE CYCLING INDUSTRY: RAWVELO
Rebecca Morley finds out how sports nutrition brand Rawvelo is taking steps to be more sustainable
W
e all know the benefits of cycling over other forms of transport that are potentially harmful to the planet, with bikes’ green credentials often
highlighted as people are encouraged to choose a more environmentally-friendly way of travelling. But what about the industry itself? “As a sector, we have a long way to go,” Rawvelo’s co-founder and director Jason Evans told BikeBiz. “At the end of the day, what we are delivering is potentially the single greenest mode of transport and leisure activity that we can, which has global impact, not just a regional impact. “The reach of cycling and the bicycle as a mode of transport has a global impact, so the industry behind that needs to really step up to the plate. The cycling industry has the ability to be at the forefront of making change, and I feel that we should be. “I do feel that there are big and small brands that could be
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doing more to step up to the plate and in the short term there are many things that could be done.” Founded in 2018, Rawvelo is a vegan sports nutrition
brand with a range consisting of on-the-go energy bars, gels and hydration drink mixes. All Rawvelo’s ingredients are 100% organic and the brand has signed up to the 1% for the Planet scheme, a global movement inspiring businesses and individuals to support environmental solutions through memberships and everyday actions. “From our perspective, particularly within just the nutrition
industry, there are just little things that can be done that are easily achievable,” continued Evans. “It’s just a matter of perseverance and the willingness to actually follow through on it and deliver it. There’s nothing that we’re doing that any other brand out there couldn’t potentially do if they so wished.”
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