“Physical product will always have a home at Wired… the pride developers have when they receive a boxed copy makes all the effort and stress worthwhile”
added resources in every department, supported our developers where needed and are excited to finally release these games. After these launches, I WILL be disappearing to an exotic island for two months to recover.
curated and diverse editions called the Black Label, alongside LPs, new Collector’s Editions and of course standard retail editions. The truth
however, is you need a thick skin and a lot of perseverance. Costs of goods have almost doubled in a year, logistical issues, Brexit, and shrinking retail space means that it is a passion project at times. But we are always tweaking and iterating and finding smarter and smarter routes to market, and ultimately sales. I will say this though… the pride the developers have when they receive a boxed copy, makes all the effort and stress worthwhile. You create rods for your own back, physical is part
of our DNA and I hope that won’t ever change. What else do you have planned for the year ahead?
Last year we announced a bunch of titles, then Covid messed things up for us, as it did for everyone. We ended up spending more time on each game, making things bigger and better. Still to come we have Arcade Paradise, Tin Hearts,
Tiny Troopers: Global Ops and The Last Worker. But we’re prepared, we adapted as a company, grew,
What are the challenges you’ll have to overcome? Blimey… it’s a list… Managing the workload; managing the 40% increase in project costs with related delays; trying not to cry every time the price of raw materials goes up; keeping developer and team morale and motivation up; delivering on the huge marketing plans and our own desire to do more; making sure passion doesn’t spill over; hoping covid doesn’t mess up any more; oh, and praying to the sales gods that they show some mercy and good juju for all the effort we are putting in.
Come the end of the year, what do you expect will be the highlights for Wired? I think the fact the team have grown and stuck together during this journey, when most of the team have had personal tragedies and battles to deal with, will be the most pleasing.
15th anniversary next year. Any celebrations planned? It has been a tough journey, so I really want to shut the company for a few days and take everyone to Vegas. The team deserve it. 2023 will also be another big year of great games and having lots of fun with our 100% passion publishing approach and out of the box ideas. Oh, and I’m sure we will eat lots of KFC and Krispy Kremes.
July 2022 MCV/DEVELOP | 49
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