A TALK ON THE WIRED SIDE


Wired Productions’ MD Leo Zullo reflects on a wild and exciting period for the indie publisher, one that’s been dominated by eclectic and unusual game announcements that see the company as keen to embrace the new as it remains committed to the old


T


he summer events season is well underway, bringing with it the usual slew of new announcements and new looks at imminent


games. With the big names largely keeping to their own spotlights and the crowds kept at bay, it was again a time for indies to take the spotlight, none more so than Watford’s own Wired Productions. Managing Director Leo Zullo takes us back to the beginning of a busy summer and looks ahead to a milestone year.


How have you found ‘not-E3’ this year? We used the “E3 but not E3” as a tag and had some fun with it. This year was better than the last two years, with the knowledge that you have to be part of a digital showcase. If you managed to get featured, it was good. Luckily, we had a good spread across the main events, so it was a good period for us. The bigger question


is whether E3 still has any relevance. I’m not so sure.


46 | MCV/DEVELOP July 2022


This period of streaming events over real ones seems to have been a real boon for indie publishers? Has it been for Wired? What have the numbers been like? There are real benefits to digital events. The sheer numbers of eyeballs that get to see your content is a huge multiple verses going to physical events. It has been hard to track every digital event and which ones have the best results, so the last two years have been a lottery at times. But considering we have all been benched it was a godsend. It also levelled the playing fields a bit, and gave indie games a massive boost in visibility. I still love physical events though, but even though


we have done a few this year including PAX East, they are not back to full speed and the ROI is currently terrible. I think the future will be a mix of digital only,


physical only, and hybrid. Without giving details on which outlet, some of


the streams reach three million viewers combined. A trailer in an event will get up to half a million, and in tangible results a great event can mean anywhere from a thousand to 20,000 wishlists per game.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72