EPOS AUDIO: A SOUND START


Two years ago Sennheiser’s gaming division became EPOS and a new audio brand was born. Then the pandemic hit and everything changed. Richie


Shoemaker listens in as Maja Sand-Grimnitz tells the story of how EPOS broke through the noise


T


o some within the industry, the creation of the EPOS audio brand just over two years ago


was a curious development, chiefly for two reasons: One was that EPOS was effectively


a continuation of old Sennheiser Communications, a brand built up over more than 15 years that more than most in the game audio space - and certainly outside it - was very much synonymous with quality. In addition, despite the circumstances that lead to audio healthcare specialist Demant acquiring Sennheiser Communications in 2019 (since 2003 it had been a joint venture between Demant and Sennheiser), there was a degree of expectation that the brand would remain intact, since the


42 | MCV/DEVELOP July 2022


separation was deemed amicable and the two companies pledged to continue their cooperation. As it turns out, Demant saw fit


to capitalise as much on its own knowledge as that it had acquired from its long standing partnership, which, as a company known for its hearing aid technology, was a perfect fit - pun intended - for the emerging in-ear technologies that EPOS was soon to launch against. As an example of its expertise, as well as its quest to miniaturise without compromising quality, Denant could call on its database containing thousands upon thousands of ear scans, enabling EPOS to develop a fit for its products that it claims others have a hard time matching.


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