What excites you about other developments in the industry? Not all developments are great (you might have seen our thoughts on NFTs if you follow our socials or visited our PAX East booth). Blockchain…. Hhhhhmmmm! The Metaverse is probably the only buzz word that I give any attention to, but only in the sense that it is potentially a real world within a virtual world, which is more tangible than other ideas. Streaming and subscription services are here to stay


and are both a blessing and a curse. It is the same old story of if you get into the club, you are ok, but there is only enough room on the boat for a select few. This will


create challenges for developers and publishers. Having said all that – the opportunities to engage with


gamers has never been better, the multiple avenues for monetisation has de-risked the industry, so it is becoming a safer environment for games to be sustainable. The fact that music is becoming more important and


valued, and the fact that Hollywood talent is now active in our industry are two great creative additions. Finally, add the latest round


of technology available to developers eg: Unreal Engine 5 and Metahuman etc, and we are set for a massive upgrade in the look and feel of games, especially indie games. This is truly exciting.


How is Wired positioned to take advantage of these developments? For the most part, aside from NFTs, we do still embrace trends, new tech and new


48 | MCV/DEVELOP July 2022


opportunities. We were doing deals with the streaming platforms before they really caught on. We look to embrace and pivot where it makes sense at all times, but we also hold on to our core beliefs and we sign games based on what we love, not a trend or where we see success in the charts. Having said that, there will be some big news on the music side soon, and in The Last Worker we have a set of A-lister talent that is way above and beyond the scope of an indie game – hugely exciting.


Do you remain committed to physical product? How successful is that side of the business in these increasingly challenging times of frayed distribution and rising costs? Physical product will always have a home at Wired. Just last year we announced a whole new range of exclusive,


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