Big Interview
Revolutionising Confectionery:
Givaudan’s Global Head of Science & Technology Unveils Thimus TBox Methodology
Embark on a sensory journey as Fabio Campanile, Global Head of Science & Technology for Taste & Wellbeing at Givaudan, introduces the innovative Thimus TBox platform
FIn the dynamic realm of the confectionery industry, the pursuit of understanding consumer preferences and experiences has taken an innovative turn with the Thimus TBox platform. At the forefront of this revolution is Fabio Campanile, Global Head of Science & Technology for Taste & Wellbeing at
Givaudan. In this exclusive Q&A, Fabio sheds light on the groundbreaking Thimus methodology, a unique blend of neuro data, traditional sensory analysis, cultural infl uences, and health and behaviour data collection. This novel approach aims to provide a more comprehensive understanding of how humans perceive texture, fragrance, and taste.
Q: What is the Thimus TBox platform and how does it collect data? The Thimus’ TBox is a portable headset and recording device along with a proprietary software that combines implicit
8 Kennedy’s Confection November 2023
“Flavour and taste preferences are very culturally dependent. Thimus places a strong emphasis on cultural infl uences in their research. They believe that understanding how culture aff ects food perception and the food experience is essential”
and explicit data collection methods to assess how humans perceive texture, fragrance, and taste. It collects high-quality data on brain activity (neuro data), meaningful explicit data via survey administration (traditional sensory analysis), and data on cultural infl uences. This unique methodology aims to provide a more comprehensive understanding of food experiences.
KennedysConfection.com
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