Colours & Flavours


VIVAPIGMENTS® High-intensity Red Beet Powder


Finally, plant-based ingredients are often more sustainable


than animal-based ingredients, which is becoming increasingly important to environmentally conscious consumers. By using plant-based ingredients, confectioners can create products that are not only tasty but also environmentally friendly, which can be a major selling point for many consumers. Lesya continues: “We also recently revealed our trends for


chocolate and confectionery for 2023, where we predicted that consumers will seek new taste experiences from underused ingredients. For example, there’s an opportunity in sugar  variation and address nutritional factors. We’ve also looked at using the right cocoa for reduced or sugar-free chocolate 





We’ve found that red alkalised cocoa powders can help mask off notes from high-intensity sweeteners and plant-based proteins like pea and soy.”


In conclusion The confectionery industry is undergoing a transformation as it adapts to changing consumer desires for self-expression, escapism, and wellness.   with consumers’ lifestyles and values, creating a new era of sweet treats that cater to our every desire. Hélène concludes: “Above all else, consumers are actively seeking new ways to experience foods. This bodes well for the confectionery space where  used to elevate consumers’ favourite candies to create whimsical and adventurous experiences.” Pablo adds: We know that consumers like to be adventurous


and are always looking for something new. Candy manufacturers have to stay inventive to keep up with this desire. Colours  experience of a product. An example of innovation in this sense 





 can be mixed together to create a whole new sensory experience.”


KennedysConfection.com Kennedy’s Confection March 2023 39


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