ProSweets/ISM
EXBERRY® by GNT to highlight disruptive new natural colour trends at ProSweets 2023
GNT will show visitors to ProSweets Cologne 2023 how plant-based EXBERRY® colours can help brands create eye-catching confectionery that connects with modern consumer demands.
T
he new generation of shoppers is increasingly searching for products with natural, sustainable ingredients and joyful, vibrant colours. This “Healthy Hedonism” trend is inspiring a radical rethink of what is possible with natural colour,
from the use of soft, luminous, tone-on-tone pastel hues to combinations of bright, clashing, highly saturated shades. At ProSweets 2023, GNT will demonstrate how EXBERRY®
colours can be used to deliver these bold shades in confectionery applications while matching up to expectations on the ingredient list. EXBERRY® Colouring Foods are clean- label concentrates made from non-GMO fruit, vegetables, and plants using physical processing methods, while GNT is also Petra Thiele, Managing Director for GNT Europa GmbH,
said: “Inspired by Generation Z’s joy and creativity, Healthy Hedonism is a disruptive new trend that uses natural colour to deliver spectacular visual effects. Our plant-based EXBERRY® colours are available in stunning shades from across the spectrum, allowing manufacturers to create cutting-edge confectionery with completely clean labels.” EXBERRY® is the global market leader in Colouring Foods
– plant-based concentrates manufactured from edible fruit, vegetables, and plants using only gentle physical methods such with high-performance colour solutions based on the most natural concept of colouring food with food. The brand provides the widest range on the market, comprising more than 400 shades. It is suitable for practically all food and drink, including confectionery, dairy and bakery products, soft and alcoholic beverages, and savoury applications. The concentrates are valued worldwide for their ease of use, brilliance, performance, and the complete vertical integration including full traceability as well as price and stock stability. GNT is committed to driving industry standards higher by ensuring EXBERRY® Colouring Foods deliver on cost-in-use, performance, naturalness, and sustainability. In applying
KennedysConfection.com
“Inspired by Generation Z’s joy and creativity, Healthy Hedonism is a disruptive new trend that uses natural colour to deliver spectacular visual effects”
EXBERRY® products, manufacturers are assured to receive highly professional support ranging from strategic product development to production integration and regulatory advice. EXBERRY® is the favoured colour solution used by more than 2,000 food and beverage companies including the leading food and beverage producers in the world. The GNT Group is a family-owned company pioneering in
the creation of specialized, future-proof products from only natural ingredients. It is internationally renowned for its EXBERRY® portfolio, the leading global brand in Colouring Foods. Founded in 1978, the company offers unparalleled engineering expertise. GNT delivers a full range of colour concentrates sourced exclusively from edible fruits, vegetables, and plants. Sustainability is a key priority for GNT and the company has set a series of ambitious targets for 2030 to optimize its environmental and social impacts. The company is headquartered in Mierlo, The Netherlands, and has global South America, Asia, Europe and the Middle East.
For more information from GNT, visit their stand which is located at C002 in the passage between halls 4 and 5.
Kennedy’s Confection March 2023 31
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