ProSweets/ISM
“Take one - Taste two” – The ISM innovation from Cavendish & Harvey
Cavendish & Harvey provides customers in over 100 countries around the world with unique moments of pleasure, and announce their new Double Fruit variety at ProSweets Special Edition 2023
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onfectionery manufacturer Cavendish & Harvey launched its new premium range Double Fruit Drops several years ago. The innovative feature: Each creations invigorate with their uniquely different
yet another highlight - The new Double Fruit variety Orange with Raspberry Filling! This delicious Drop combines the Visitors of the fair are cordially invited to stand G-31 in hall 10.2 to savour this new product for themselves. This Drop deliciously combines two fruits in one. It addresses
today’s zeitgeist. “We are very pleased with the success of our Double Fruit products. The range grew by 60 percent last year and appeals particularly to younger buyers who are looking for varied and extraordinary taste experiences. With the Orange range and plan to accelerate our growth potential” explained Frank Gemmrig, Managing Director at Cavendish & Harvey.
Orange with Raspberry Filling: fruity-sweet duo for the Confectionery shelf
The new Double Fruit creation Orange with Raspberry Filling will be available in stores as of April 2023. The tasteful contrast between sweet orange outside and raspberry inside ensures a fruity and varied taste experience - and for innovative impulses on the confectionery shelf. The variety complements the existing Filling” and “Grapefruit with Pineapple Filling”. Each creation offers the combination of a sweet fruit with a sour fruit. This enhances the taste contrast between the casing golden 175 g Tin, which we invite you to enjoy and share.
Triple POS launch activations To draw the attention of consumers in food retail to the
28 Kennedy’s Confection March 2023
“Now the time is ripe to introduce yet another highlight - The new Double Fruit variety Orange with Raspberry Filling!”
new product, Cavendish & Harvey will carry out a series of marketing activities in the spring: This includes eye- catching displays, activating sampling and extensive PR and social media campaigns.
Sustainable packaging for discerning consumers
Consumers are increasingly paying attention to the sustainability of packaging when purchasing products. 63%* have already adapted their consumption behaviour to counteract the effects of climate change, including reducing and recycling household waste. For 66%, a sustainable product is one that is made with recycled resources. Almost every second German stated that they had selected a sustainable product based on its seal*. The younger generations are raising awareness of sustainability in consumer behaviour: 92 percent of 18–24-year-olds and 88 percent of 25–34-year-olds are convinced that young people will consume sustainably in decisions in the confectionery market and is becoming one of the keys to successful sales and a positive brand image.
A new icon adorns the new Double Fruit Drops Tins to visibly communicate that our packaging is 99% recyclable.
Find out more from Cavendish & Harvey at stand G-31 in hall 10.2
KennedysConfection.com
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