Colours & Flavours


“We see the tendency for optimistic, powerful colour shades also refl ected in the Pantone® colour of the year for 2023. ‘Viva Magenta’’ is a strong and pulsating red hue that is set to promote joy”


2023. ‘Viva


Consumers are also seeking out treats that support


emotional well-being, signalling a shift towards self-care in 





is standing out in this area,” explains Hélène, “evoking feelings of positivity, optimism, and relaxation, which is increasingly important for consumers as they consider their holistic well- being.” Botanicals like relaxing chamomile are also gaining 


candy melts, providing consumers with a range of options to satisfy their cravings for both taste and wellness.


Magenta’’ is a strong and pulsating red hue that is set to promote joy. It lays the ground for a strongly saturated hue, and our VIVAPIGMENTS® are here to follow suit. Our natural colour pigments are rooted in nature, just like Viva Magenta, and thanks to using high-intensity extracts and a patented encapsulation technology, they can achieve bright shades in a variety of confectionery applications.” 


two main trends at the start of the year. The push for mixing  





 mix, or a balanced apple mix.”


Formulation and industry challenges    confectionery space, but they don’t come without some formulation hurdles when creating products consumers crave.  also withstand different processing conditions, as well as other challenges including colour interactions, solubility, packaging and shelf life. Hélène explains: “Markedly, our cutting-edge technologies


help brands address these challenges and create visually  patented micronised ‘Colours from Nature™’ platform helps produce a full spectrum of colours derived from natural sources. The plating characteristics in our colour solutions can help deliver bright, clean and even top coatings, as well as stop  An important topic in the industry remains the replacement of


titanium dioxide. The ban on titanium dioxide (TiO2) as a food additive in Europe has launched a race for the development of an





36 Kennedy’s Confection March 2023


KennedysConfection.com


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