Colours & Flavours


Enter a world of enchantment with fantasy fl avours in confectionery


From vibrant colours to exotic fl avours, Kennedy’s Confection Editor, Kiran Grewal, explores how confectionery is taking centre stage as a platform for self-expression, exploration, and wellness.


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    in the mass production of confectionery. Whether    are responsible for creating the distinct taste and appearance of each product. In the highly


competitive world of confectionery, manufacturers need to  combinations to stand out from their competitors. The use of  experience of the consumer but also helps to increase the shelf- life and stability of the product. As a result, the selection and application of these ingredients require careful consideration 


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product. 


 And what better way to do that than through the foods and beverages we consume every day? Colour is one of the most important sensory cues we have when it comes to choosing 


of experiential eating for consumers looking for new treats. Eye-catching confections invite exploration through the use of lively colours, as well as textures that excite and delight, such as crunchy, crispy, gooey, bubbly and chewy. Hélène says: “These congruous or contrasting colours and textures pair well   sensorial experiences.” She continues: “We expect to see this 


 


 surprise, and wellness in all different forms.” One of the most striking trends is the preference for bright


and intense colours in food products, with 56% of consumers worldwide favouring such products. “Vibrant pinks are bringing intense expression to confectionery items, such as lollipops, gummies, hard candies and more. Other colours that help shift consumer moods toward brighter and lighter moments are shades of blue, teal and purple,” explains Hélène. Plus, zingy orange and sunny yellow are colours known for


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  centre stage as a platform for self-expression, exploration, and wellness. Blissful blue tones, evoking open skies and oceans, are becoming popular choices for limited-edition products, satisfying consumer demand for experiential and fantastical moments.  experimental colours exciting, driving demand for dream-like    mermaid, unicorn, dragon, blue raspberry and rainbow sherbet will emerge throughout the confectionery market.” According to recent research, 74% of global consumers are


 drink products. Confectionery that boasts bright colours and a 


KennedysConfection.com


their emotional appeal to elevate spirits. Such colours also align 


 


“In fact,” Hélène adds, “citrus accounts for nearly 30% of new product launches.” Pablo Elizondo, Head of R&D at CAPOL Inc, agrees: “Red


shades are one of the most popular colours in all types of candy,  While many colours are easily achievable with natural dyes, like for example pinks with red beet extracts, the search for saturated and stable reds continues to drive innovation in the colour industry. “We see the tendency for


optimistic, powerful colour  


Pablo Elizondo Pantone® colour of the year for Kennedy’s Confection March 2023 35   


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