Movers and Shakers The right people in the right roles can make all the difference
Lareka expands leadership and innovation in chocolate packaging
In a decade-long journey of transforming the chocolate packaging industry, Lareka has become a recognised name among bean-to-bar and artisan chocolatiers globally. Initially, the concept of ‘fair’ chocolate was unfamiliar to most consumers, but Lareka identified a growing need for sophisticated, user-friendly packaging solutions. This foresight led to the development of the BTB25 and NP60 machines, which now play crucial roles in chocolate production lines worldwide. Despite the success,
Lareka acknowledges missed opportunities, as some chocolatiers remain unaware of tailored solutions for their packaging needs. To address this gap and strengthen their market position, Lareka has expanded its team,
welcoming two new members. Martin Barthel joined Lareka on March
1 as the new Director, stepping into the role previously held by Henk, who will continue with the company in a more advisory capacity. Barthel brings
Mars, Inc Chief HR Officer steps down and successor announced
Mars, Incorporated announces that Eric Minvielle, Global Vice President for People & Organisation (Mars Chief Human Resources Officer), will retire at the end of the year after four decades with the company. Eric began his career at Mars in France
in March 1984. Throughout his tenure, he has led various business functions globally, living in five countries. In his recent role, he enhanced the company’s talent pool, advanced inclusion and diversity, and developed key capabilities. Known for building strong relationships and being a trusted advisor, Eric significantly contributed to Mars’ growth and acquisitions, notably the Royal Canin acquisition, which he managed in the Americas. Mars CEO Poul Weihrauch stated: “Eric
leaves a legacy of making Mars a desirable workplace and has been pivotal through complex changes and growth. We are
42 Kennedy’s Confection June 2024
grateful for his advocacy for Associates and his role in expanding our business. His friendship will be missed.” Rebecca Snow will succeed Eric as the
new Global Vice President for People & Organisation, reporting to Poul Weihrauch and joining the Mars Leadership Team. Currently the Vice President P&O for Mars Snacking in Chicago, Rebecca has been with Mars for nearly 30 years, starting at Pedigree Petfoods in the U.K. She has driven transformation through talent and capability development and has significantly contributed to Mars Snacking’s recent success. Poul Weihrauch expressed confidence
in Rebecca, highlighting her commitment to a culture of belonging and sustainable growth through people development. Rebecca will begin transitioning in July and assume full responsibilities on October 1st, with Eric remaining until year-end to ensure a smooth transition.
KennedysConfection.com
extensive experience in packaging machinery and international trade, having worked at VDL, Kusters Engineering, and NTS. His return to Lareka, where he worked in the early 2000s, signifies a blend of new insights and the enduring Lareka spirit. The team also welcomes Max
Kessels as a Sales Engineer. As the newest and youngest member, Kessels will provide innovative advice to clients, bringing a fresh and creative perspective to Lareka’s sales strategies. Both Barthel and Kessels have integrated with the company,
familiarising themselves with Lareka’s operations and machinery. Chocolatiers interested in meeting the new team members are encouraged to reach out to Lareka for an introduction.
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