A report from Tetra Laval also found that


food and beverage companies are committed to plastic reduction, prompted by demand from consumers. Half of the businesses surveyed highlighted consumer demand as the main catalyst behind implementing new sustainable solutions. This echoes the sentiment found in a separate Tetra Pak consumer study on packaging, which found the intention to buy among almost three-out-of-four consumer respondents would increase if a brand talked about environmental topics, while 42% believe that an ‘environmentally sound package’ justifies a higher price, providing the industry with a reassuring case for adopting a business model that reduces environmental impact.


Paper and paperboard are the most


popular replacement materials of choice, followed by new polymers, bioplastics,


Tetra Laval believes that the focus on environmental impact is reaching a tipping point, with the urgency to adopt practices that decarbonise the world’s food systems predicted to surge by 10% in the next five years – from 49% to 59%. Commenting on the report findings, Gilles Tisserand, Vice President Climate & Biodiversity at Tetra Pak, says: “The food and beverage industry is at a critical moment, rethinking its way of doing business to help address the climate emergency and dealing with the inevitable impact this has on their operations and solutions. They are looking to suppliers to help them thrive in an increasingly competitive market.”


Embracing sustainability Hames Chocolates believes that embracing sustainability in packaging will not only benefit the planet but can also enhance brand reputation and consumer loyalty. “Packaging and sustainability are an integral part of our product development process,” says


KennedysConfection.com Kennedy’s Confection June 2024 33


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