COVER STORY
The success story of how the Cama Group and B&R overcame the challenges to co-create a solution combining machinery, technology and augmented reality. Kennedy’s Confection reports.
O
perating in a high-tech niche market means overcoming the most difficult and demanding challenges. It means recognising our own value and identifying the
positive scenarios which can drive business forward. The “co-creation” between Cama and B&R arose in this context. Founded in 1981, Cama has since become a leader in its field. Specialising in producing and engineering secondary packaging machinery with integrated robotics for the Food and Non-Food sectors, the Cama Group currently has six subsidiaries worldwide and invests 5% of its annual turnover in technology; B&R has been producing technologies and solutions for machine and factory automation since 1979, and is responsible for machine automation within the Robotics & Discrete Automation Business
10 Kennedy’s Confection June 2024
Area at ABB, offering a full portfolio of robotics, automation and software. In merging these trajectories and specialisms, a reciprocal partnership formed between these two companies, enabling both to profit from their combined expertise in machines, processes and products, to create highly innovative solutions.
“Finding the right partners is no mean
feat,” explains Cama CEO Daniele Bellante, “because you need to share the same values and objectives. Sustainability is our watchword at Cama. Not so much in terms of environmental sustainability, as we don’t produce any polluting emissions and we’re not energy-intensive, but rather sustainability in terms of durability. We offer added value by perpetuating shared values over time, and this requires a strong focus on people. At Cama we produce machines, but we also produce people: investing in our personnel to sustain the company over time. This is the
here, now
future is right
The right
only way to consolidate market leadership. It is people who make the difference, and all partnerships are established with people.” A Cama representative elaborated on this
focus, telling Kennedy’s Confection: “In Cama there is a strong focus on environmental sustainability, employee well-being and corporate social responsibility in the community. Time and energy dedicated to young people, schools, industrial associations and our prerogative of investing in open days, training, and information for the community and our youth, to make them aware of the opportunities that this rich industrial territory can offer. A concept of corporate governance that means applying values and attitudes related to what can be an ethical code or an organizational model based on some pillars we consider fundamental. Last but not least the gender equality certification that we are about to obtain.”
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