Sustainable Initiatives


30 Years of Fairtrade: A Revolution in Ethical Consumption


Kerrina Thorogood, Partnerships Director at Fairtrade Foundation reflects on Fairtrade’s journey from grassroots to global movement, highlighting its transformative impact on millions of farmers and communities worldwide. From setting fair prices to championing climate resilience, Fairtrade continues to reshape the way we trade and consume.Kiran Grewal reports.


Kerrina, as the Fairtrade Foundation celebrates its 30th anniversary, what would you consider the most significant achievements in the realm of fair trade over these three decades? Evolving from a grassroots movement to a truly global phenomenon, Fairtrade has provided three decades of practical commitment and solidarity to the men and women across the world who grow the products like cocoa we rely on every day. It has revolutionised the way we think about trade, our shopping and the goods we consume. We now work with more than two million farmers and workers around the world. When you factor in their families and dependents, that adds up to 10 million people across Africa, Latin America and Asia, all benefiting from the sale of products like chocolate on Fairtrade terms.


The Fairtrade Minimum Price (the


lowest possible price a buyer must pay) and Fairtrade Premium (an additional sum of money paid into a communal fund for producers) have had a transformative impact on the lives of farmers, workers, their families and communities. Across the years, producers including cocoa farmers have used Fairtrade to help create


26 Kennedy’s Confection June 2024 KennedysConfection.com


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