BRAND NEWS
Mars Wrigley unveils Christmas 2025 NPD
As the Christmas season approaches — forecast to lift value sales by 8.5% and unit sales by 4.5% in 2024 — Mars Wrigley is unveiling a line- up of festive innovations designed to deliver nostalgia, indulgence, and excitement. This year, the power of nostalgia is front and
centre. Gingerbread, a flavour synonymous with comfort and tradition, headlines the launch of the new MALTESERS® Gingerbread Reindeer. Coated in milk chocolate with the brand’s signature malt centre and a warming seasonal twist, the reindeer is available in three formats: single (29g), MALTESERS® Mini Reindeers Gingerbread (59g), and as part of the MALTESERS® Christmas Mix (240g). Building on the success of last year’s M&M’s® Crispy Milk Chocolate Santa — which
boosted total singles by 55% — Mars Wrigley is adding a new M&M’s® Crispy Santa Five Pack. Convenient for stocking fillers, office sharing, or self-treats, the pack taps into consumer demand for both value and versatility. Premium advent calendars continue to
grow as shoppers trade up for gifting. This season sees the nationwide rollout of the MALTESERS® Assorted Truffles Advent Calendar (216g). Blending rich flavours with daily discovery, the calendar offers a more indulgent countdown to Christmas. Meanwhile, Mars Wrigley’s popular
selection boxes are back with a refreshed look for 2025. The TWIX® & Friends, SKITTLES® & Friends, MALTESERS® & Friends, GALAXY® Christmas Collection, and M&M’s® Selection
Ferrero unveils sixth Halloween Countdown Calendar
The Ferrero 31 Days of Halloween Countdown Calendar returns for its sixth year, supporting Children’s Miracle Network Hospitals with a new storybook- inspired design that doubles as festive décor. Behind each door, families will discover confections from
Ferrero’s portfolio, including Butterfinger®, CRUNCH®, Baby Ruth®, 100 Grand®, Kinder Bueno®, Kinder Joy®, Kinder Chocolate®, Tic Tac®, Nutella®, Keebler®, Mother’s Cookies®, and Fannie May®. The daily ritual creates excitement throughout October, building anticipation for Halloween night while creating lasting family memories. Calendars will be available in limited quantities on September 9 and September 16. To secure one, consumers can follow @ FerreroNACorp and @cmnhospitals on Instagram for release alerts, then visit
FerreroHalloween.com to donate $31 or more. All proceeds benefit Children’s Miracle Network Hospitals. “Halloween creates some of the most cherished family memories, and we take pride in crafting products that elevate those celebrations,” said Michael Lindsey, President and Chief Business Officer of Ferrero North America. “Our commitment goes beyond exceptional products – we’re dedicated to supporting communities through meaningful partnerships like our work with Children’s Miracle Network Hospitals.” Ferrero will also distribute treats to pediatric patients and
families at hospitals near its facilities, spreading Halloween joy where it’s needed most. Families can explore Ferrero’s full range of seasonal confections at participating retailers nationwide.
Box all feature bold, festive packaging designed to stand out on-shelf and bring added excitement to the category. “Refreshing product ranges with new
flavours and formats is essential during the festive season,” says Laura O’Neill, Senior Brand Manager, Christmas at Mars Wrigley. “By combining nostalgia, innovation, and premium options, we’re giving retailers the tools to capture seasonal demand and drive growth.”
New launches: MALTESERS® Reindeer Gingerbread 29g MALTESERS® Mini Reindeers Gingerbread 59g MALTESERS® Christmas Mix 240g M&M’s® Crispy Santa Five Pack MALTESERS® Assorted Truffles Advent Calendar
Tony’s Chocolonely introduces new 90g bar format
Tony’s Chocolonely, the Dutch chocolate brand known for its outspoken commitment to ending exploitation in the cocoa industry, has unveiled a new 90g bar format, offering consumers a smaller, individually portioned alternative to its signature chunky bars. The new size is designed
to cater to moments of solo indulgence without compromising the bold flavours or ethical sourcing that have become synonymous with the Tony’s brand. Despite its reduced weight, the 90g bar maintains the company’s hallmark unequally divided pieces—symbolic of
the
inequality in the global chocolate supply chain— and is made using 100% traceable cocoa, sourced
under Tony’s five sourcing principles. The new bars are now
available exclusively at Sainsbury’s stores across the UK in four of the brand’s most popular flavours: • Milk Chocolate (90g) • Milk Caramel Sea Salt (90g)
• Dark Milk Pretzel Toffee (90g)
• Dark Almond Sea Salt (90g, vegan)
With a recommended
retail price of £2.25, the 90g format is intended to appeal to consumers seeking a premium, ethical treat in a more manageable size.
AUGUST/SEPTEMBER 2025 • KENNEDY’S CONFECTION • 9
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