SMART PACKAGING


packaging will always be confined by its static, physical nature – smart packaging is not. By simply adding QR codes or NFC (Near Field Communication) tags on-pack – it is possible to direct the consumer to a pick and mix level of choices of dynamic content to solve a multitude of business problems. NFC technology allows two devices to


communicate wirelessly. The technology can be housed in a small chip that can be embedded into a packaging label to facilitate data transfer between nearby mobile phones, laptops, tablets, and other electronics. The benefit to confectionery manufacturers is manifold. NFC tags can be used to verify the authenticity of confectionery products, helping combat counterfeiting and protect brand reputation. The tags can also be used to track and trace confectionery products throughout the supply chain – from


AUGUST/SEPTEMBER 2025 • KENNEDY’S CONFECTION • 49


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