USA FOCUS A look at the latest trends in the confectionery sector across the USA amid COVID-19 U?A What’s happening in the W


orldwide, the COVID-19 pandemic has affected many industries, especially when it comes to confectionery. During these unprecedented


times the industry has undoubtedly witnessed a shift in consumer behaviour. In light of this, the National Confectioners Association has published ‘Confectionery Sales Amid COVID-19: 2020’ – part two of three in a series exploring every day, seasonal and confectionery shopper insights in a COVID-19 world. This instalment takes a look at confectionery shopping and consumption across the USA during the pandemic.


16 Kennedy’s Confection November 2020


According to the report, confectionery has been an area of growth for the retail industry with annual sales of $35.7 billion across many channels. In addition, the research shows that the pandemic has changed the growth trajectory of many departments in food retail, including confectionery.


The report states that there was


“unprecedented spikes in sales mid-March as shoppers prepared for shelter-in-place mandates” and that “retail sales continue to track well above 2019 levels six months into the pandemic”. For example, between March 15 and September 6, which is referred to as the 26-


KennedysConfection.com


“…retail sales continue to track well above 2019 levels six months into the pandemic”


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44