BRANDNEWS Barry Callebaut opens new
chocolate academy in China The Barry Callebaut Group has announced that it is opening its fourth office and third Chocolate Academy Centre in China, at Shenzhen.
“This new academy will enable artisans, pastry chefs, confectioners, bakers and caterers to create the chocolate delights “of tomorrow”
the company’s operational hub in southern China.
A
The new office in Shenzhen includes a state-of-the-art Chocolate Academy Centre, the third in China and the 23rd globally. This new academy will enable artisans, pastry chefs, confectioners, bakers and caterers to create the chocolate delights “of tomorrow”.
10 Kennedy’s Confection November 2020
fter Suzhou, Shanghai and Beijing, the
Shenzhen office is well- positioned to become
Currently, Barry Callebaut has a local factory in Suzhou, sales offices and Chocolate Academy Centres in Shanghai, Beijing, to which it now adds Shenzhen. In the last 12 years, more than 5,000 craftsmen in China have attended training and demonstrations in the Chocolate Academy centre’s in Shanghai and Beijing. The centres have recently hosted several online learning sessions in Mandarin on topics such as home baking, which have attracted more than 130,000 viewers since February 2020. Ben De Schryver, President of Barry Callebaut Asia Pacific, said: “I am excited about the great growth potential China offers. The inauguration of the new office and the Chocolate Academy Centre in Shenzhen is part of our continuous expansion in China and another milestone in our successful growth story which started here 12 years ago.
“The state-of-the-art facilities will help us to meet the growing demand for high-quality chocolate creations and serve our customers better. We will continue to invest in our business and strengthen our collaboration with food manufacturers and artisanal customers in China.” Denis Convert, Vice President Gourmet for Barry Callebaut Asia Pacific, adds: “China is one of our largest Gourmet markets in the world. Our Chocolate Academy Centers in China have become a hub of expertise, creativity and inspiration for both professionals and chocolate lovers. And this extends online too. We support our customers and empower chefs to be at their very own best. They can explore chocolate science, innovative techniques, and inspiring recipes together with the world-leading chocolatiers, pastry chefs and bakers.”
KennedysConfection.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44
