TRENDS SNACKiNG
The state of snacking
Mondelēz International has launched the second annual State of Snacking™ report, which looks at the role of snacking in the lives of consumers globally.
T
his year’s report reveals insights and data around changing consumer behaviours including eating habits, shopping trends and the rising importance of mindful consumption of snacks throughout the COVID-19 pandemic.
The State of Snacking report, developed in partnership with consumer polling specialist The Harris Poll, underlines the growth in snacking worldwide and how behaviour, sentiment and routines surrounding food are being reshaped by COVID-19. For example, almost nine in 10 global adults (88%) say they are snacking more during the pandemic than before, with millennials and those who are working from home right now being especially likely to say they prefer snacks over meals (70% and 67%, respectively). In addition, 52% of respondents say snacking has been a “lifeline” during the pandemic, especially parents who are working from home (69%).
Consumers also continue to highlight the importance of snacks that enable them to lead healthier lifestyles and boost emotional well-being.
Snacking at home is providing consumers with more opportunities for mindful snacking, with two-thirds (66%) of respondents noting they now have more control over their portion sizes. Sixty-four per cent also state that snacks are nourishing their “body, mind and soul during these strange times”. Nearly two-thirds of respondents noted that snacking has given them “much needed moments” to themselves (65%). Dirk Van de Put, Chairman and CEO of Mondelēz International, commented: “Findings from our State of Snacking report reinforce the key role that snacking plays in the lives of global consumers, the growing importance of snacking during 2020 and the moments of peace it provides as individuals and families stay home and continue to face challenges brought on by the COVID-19 pandemic.”
KennedysConfection.com
“Half of global adults say they have started to buy snacks online more often than they do in-store or offline”
The report also highlights that global snacking is increasing as it becomes a larger part of consumers’ “new normal”. Ultimately, two-thirds believe the current pandemic will have a long-term impact on how we consume snacks as a society (65%). Nearly two-thirds of global adults say they plan to continue eating small snacks throughout the day, as opposed to fewer large meals (64%). In addition, comfort is seen as the number one driver of snacking this year. More than half of global adults have been buying
nostalgic snack brands from childhood (53%) and snacks that bring back good memories (59%) during the pandemic.
Two-thirds say snack time is one of the few moments of peace (64%) and bright spots in their day (63%), including three-quarters of parents who are working from home (76% and 75%, respectively).
Virtual snack shopping has reached a tipping point, with almost of half of respondents buying online
Half of global adults say they have started to buy snacks online more often than they do in-store or offline (47%), with 7 in 10 planning to continue shopping for snacks online once the pandemic is over (69%).
“The results of our State of Snacking survey not only underscore the value snacking brings to families and individuals, but help us to even better understand the evolving needs of our consumers worldwide so that we can continue to adapt and offer them the snacks they want, where, when and how they want them,” said Van de Put.
Kennedy’s Confection November 2020 11
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