HARD AND SOFT CANDY


Innovating to stay ahead of the curve


The non-chocolate candy sector is currently strong, but that doesn’t mean producers can rest on their laurels. It is vital to keep innovating to stay ahead of changing consumer demands and changing legislation. Suzanne Callander reports.


D


espite the many challenges facing the non- chocolate candy sector today, including rising production costs, increasing legislation and a consumer shift towards more healthy lifestyles, a report from Zion Market Research – Hard


Candy Market 2023-2030 –points to growth right across the hard candy sector thanks to a growing consumer base for confectionery products. The report valued the global hard candy market at USD


14.13 billion in 2022 and says it is expected to surpass USD 23.02 billion by 2030, registering a combined annual growth rate of 14.30% during the period 2023 to 2030. The highest


14 Kennedy’s Confection July 2023


growth is expected in North America, driven by the presence of an established customer base for hard candies. A report by the National Confectioners Association (NCA)


– Getting To Know Candy Consumers 2022 – confi rms this trend, revealing that non-chocolate candy is currently the second-largest selling confectionery category in the US, accounting for 32% of all confectionery dollars. The growth in this segment is outpacing that of all other segments. Non-chocolate candy includes a wide array of products –


such as gummies, chews, hard candy, liquorice, lollipops and marshmallows. Gummies, chewy and hard candy have the highest cross-population engagement, but most US consumers


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