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Event News


22 October 2023. Another new feature for October will be the iba.START UP AREA supported by Puratos. National and international start-ups will be given their own stage in hall A4. Here the next generation of innovators and entrepreneurs will demonstrate how they are revolutionising the bakery landscape. Renowned experts will supplement the programme with keynote speeches on topics affecting the industry. More details and new features on the programme for 2023 will be announced very soon.


iba up close: live demonstrations, exhibition and stollen certificate Through sensations of smell, taste, touch and awe, visitors can experience and seek advice on the production chain from start to finish through live demonstrations of products and machines across 10 halls at iba. Another experience is the iba.UIBC CUP in hall A4. Visitors can follow the world-class exhibition in real time and look over the experts’ shoulders as they prepare their artworks for the bakery. Visitors who then feel inspired to produce their own skilled bakery crafts should head along to the iba.ACADEMY where participants learn how to make traditional German stollen and pretzels and are awarded a certificate at the end.


iba 2023 and iba.BAKERY TOURS: purchase tickets now


Visitors can now purchase their tickets for iba online here. Once again, visitors will be offered the chance to go on bakery tours in Munich and the surrounding regions during iba. The iba. BAKERY TOURS are organised by the Landesinnungsverband


“In the iba.START UP AREA you will find groundbreaking ideas and technologies that will drive the


way we make and consume bakery, confectionery and chocolate products”


für das bayerische Bäckerhandwerk (Bavarian bakers’ guild). The tours are free for visitor groups. It is essential to book early.


the iba.START UP AREA supported by Puratos iba has another highlight in store for the baking industry: the iba.START UP AREA supported by Puratos. In hall A4, the next generation of innovators and entrepreneurs will show how they are revolutionising the bakery landscape. Renowned experts complement the programme with keynote speeches on topics that are moving the trade. Always innovative: with the new action area, iba is a source of inspiration for young, growing companies and shows the latest trends from the startup sector. Michael Wippler, President of the German Bakers’ Confederation, says: “National and international startups from the entire baking trade get their


KennedysConfection.com


Kennedy’s Confection July 2023 11


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