NEWS ROUND UP GNT unveils ‘Power of Color’ research
GNT has launched new research that empowers food and beverage brands to create tailormade solutions for the modern market.
rapidly becoming outdated. As a service provider, innovation has always been in our DNA and this trailblazing project enables us to help customers find the cutting-edge colouring solutions they need to strengthen their market position and reach new audiences.”
Created alongside professional
semioticians, The Power of Color explores the many ways in which colour sends out messages on a conscious and subconscious level. It uses psychology to explore
The growth of the personalisation and customisation trends is fuelling demand for products that appeal to shoppers on a deeper level, according to GNT. Building on more than 40 years’ experience, the company has developed ‘The Power of Color’
to help brands create colouring solutions that will connect with their target consumers. The research combines
consumer psychology and semiotics to deliver unique insights into how colour generates meaning across
products, brands, and categories, enabling manufacturers to create powerful stories and stand out in their category.
Maartje Hendrickx, Market
Development Manager at GNT, said: “It’s clear that a one-size- fits-all approach to colour is
consumer motivations. It examines the tensions that drive product and brand choices, such as the desire for pleasurable yet permissible food and the second phase uses semiotics to provide an outside-in perspective, showing how colour can help to deliver on these motivations and needs. To find out more about EXBERRY® Coloring Foods, visit:
https://exberry.com
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