NEWS ROUND UP
Firetree Chocolate launches Innovations Collection
Vegan-friendly chocolate brand, Firetree, has announced the launch of its first ever limited-edition range – The Innovations Collection. Each chocolate bar is high
The Innovations Collection has been developed as an extension to Firetree’s core range of rich volcanic chocolate and will see five new variants to choose from, including a gluten-free oat milk bar. Firetree’s latest release
showcases its most recent discoveries of ethically sourced, rare cocoa beans from remote volcanic islands in the Dominican Republic, Indonesia and the Solomon Islands.
in cocoa content, ranging from 72% to 100% – offering levels of antioxidants for a positive health impact. The brand is disrupting the current luxury chocolate category by tapping into the demand for a healthier, natural and sustainable alternative to those currently on the market. Within the vegan-friendly
collection, the chocolate makers have launched a plant-based milk chocolate alternative made
from gluten-free oats, providing the smooth, buttery richness of toasted oats with Solomon Island single estate dark chocolate. Alongside Firetree’s ‘Oat’ milk bar, is the ‘Hispaniola, Dominican Republic’ with 72% cocoa and with spicy red fruit notes and a hint of green banana. Its ‘Indonesia, Seram Island’
chocolate bar has 72% cocoa, treacle, floral notes and tastes of toasted walnuts. The collections’ rarest bar,
Zertus acquires Sun Valley
Zertus has announced that it has acquired The Sun Valley Nut Company (Sun Valley) from the Hacking family, who founded the business in 1949, led by James Hacking.
The acquisition positions Zertus at the forefront of the snacking and confectionery industry, by building on its portfolio of customer branded ranges for UK retailers. To date, its portfolio includes
NOMO, Baileys Chocolates, The Fruit Factory, Forest of Hope, the recently launched kids fair trade chocolate brand, and Kinnerton Confectionery. Sun Valley is a supplier of peanut and nut based snacking products through the private label, food service and food ingredients channels. Sun Valley supply nuts, peanut butters and crisps under its own ‘The Sun Valley Nut Co’ and ‘Nuts For’ brands. This acquisition has been led by Paul Tripp, CEO Zertus UK &
Ireland, who has recently also joined the international Zertus GmBH Management Board as Managing Director. He said: “This is a strong
acquisition for Zertus in the UK and one that complements our existing businesses in the healthier snacking sector. It will allow us to leverage our combined innovation and operational competencies to drive growth through exciting new products while enabling us to meet and exceed our customers’ expectations”. Sun Valley has three operational facilities spread across two sites based in Bromborough, Wirral, which Zertus will take over operations for. The production of Sun Valley will continue on-site.
6 Kennedy’s Confection December 2021
‘Vanuatu, Malekula Island’ is crafted from the rarest cocoa beans found on Malekula Island, Vanuatu, with 100% cocoa. Finally, the ‘Vanuatu, Malekula Island 72 per cent with Cocoa Nibs’ is the only bar with inclusions and delivers a combination of roasted cocoa nibs laying on Vanuatu dark chocolate with hints of white grape, cherry and lemon aromas.
KennedysConfection.com
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