BRANDNEWS
Barry Callebaut brand Mona Lisa launched in Mexico
Barry Callebaut has continued its geographical expansion of its chocolate decoration brand Mona Lisa, which is now available in Mexico – the 50th market globally.
T
he chocolate decoration brand Mona Lisa brings to life artistic chocolate creations. Its goal is to create a ‘WOW! Factor’
for consumers through colour, taste, texture and shape. With its chocolate decorations, Mona Lisa empowers chefs to delight their customers with unique and exceptional creations while making their work in the kitchen more efficient. Patricia Cas Medina, Mona Lisa Global Brand Leader, commented: “Today’s consumers are hungry for intense sensory pleasures. A premium dessert should not just satisfy the palate but enchant it. To do this, it must appeal to all the senses and also stimulate them through colour, texture and shape. I am delighted that consumers in Mexico will be able to experience this in the future.”
The launch of Mona Lisa in
Mexico is another milestone on Barry Callebaut’s expansion course. Founded in 1987 by
“Today’s consumers are hungry for intense sensory pleasures. A premium dessert should not just satisfy the palate but enchant it.
pastry chef Peter Thom, who had the vision to produce pre- made decorations to make his desserts more attractive, the global chocolate decoration brand Mona Lisa is today active on five continents and in 50 markets. In India, Mona Lisa was launched in January 2021 with a product portfolio for the fast- growing, professional home baking and ice cream markets. In Brazil, Mona Lisa was launched in March 2021 to capture the high-end decorations market. And as of this year, China is no longer a blind spot on the map either. With the launch of Mona Lisa in this market, the company’s aim is to further take a leading position in
10 Kennedy’s Confection December 2021
the gourmet and specialty market and develop products with added value specifically for the Chinese consumers. Dries Roekaerts, Vice
President of Global Gourmet at Barry Callebaut, added: “The introduction of Mona Lisa in Mexico is a perfect example of our approach in Gourmet. We seized the pandemic as an opportunity to sharpen our business model and to broaden our customer footprint. With Mona Lisa we cover more of our customers’ product needs and help them enrich their offer by making it visually exciting.” The chocolate for Mona Lisa is made from 100% sustainable cocoa that supports cocoa farming
communities through the Cocoa Horizons Foundation. Cocoa Horizons is an impact-
driven programme focused on cocoa farmer prosperity and helping to build self-sustaining farming communities that protect nature and children. Mona Lisa offers a full palette of
decorations to add colour, flavour, texture and shape to chocolates, pastries, desserts and bakes. Customers include in-store
bakeries, hotels, restaurants, caterers and industrial bakeries. Mona Lisa is continually expanding its product portfolio to provide customers with the most inspired and unique products necessary to create world-class desserts. The entire decoration portfolio
can now be found under Barry Callebaut’s global decoration brand Mona Lisa with iconic products such as Crispearls®, ChocRocks®, Blossoms, Shavings, and Granellas.
KennedysConfection.com
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