NEWS ROUND UP Thorntons returns to TV for festive season
The Thorntons brand has returned to TV with a new creative for the first time in four years, as part of a £3.6 million campaign
The new TV advert aims to reignite shoppers’ emotional connection with the brand and drive awareness of the Thorntons portfolio in the lead up to Christmas. It went live from 19 November and will run for six weeks. Levi Boorer, Customer
Development Director at Ferrero, said: “The strong performance of
the brand comes as consumers looked to gift loved ones during the pandemic, with Thorntons having strong relevance across all seasonal occasions, from Christmas, to Valentine’s Day and Mother’s Day. Our latest campaign will keep the brand front of mind during a key sales period for retailers, ensuring long-term success of the brand
and helping to drive purchase of our products in stores.” There will be both a 30 and
20 second advert which shows a group of friends getting together, with one couple bringing a box of Thorntons Classic as a gift. Keen to open the box as soon as they arrive, the clip gives viewers a chance to view British social etiquette in a humorous way,
with both couples going for the same chocolate in the box. Boorer added: “Thorntons is a classic British brand which our nation of shoppers has a lot of love for. This advert reinforces that, with an added element of humour to continue to help people identify with the brand.”
Puratos launches AR customer support tool The Puratos Group has unveiled a new remote customer support tool – the Digital AdvisAR.
Designed to connect bakers, pâtissiers and chocolatiers to experts around the world, Digital AdvisAR uses augmented reality (AR) to help with trouble- shooting and problem-solving. The new support tool is described as a fast, user-friendly and sustainable solution for all customers seeking immediate expert advice on recipe, technical and quality challenges. Christophe Surdiacourt, Group Customer Technical Support Director, Puratos, commented: “Although many businesses have initiated digitalisation strategies in response to the pandemic, this idea began before that, back in November 2019. “It was inspired by a Harvard Business Review article advocating the use of AR strategy in many more types of business
KennedysConfection.com
because of its benefits for customer interaction. “As digitalisation is already a
core part of our growth strategy at Puratos, we were excited to explore the opportunity and develop an app that could align with our customers’ needs for speed, quality and efficiency. We’re thrilled that we can now respond so fast to guide and support them through their challenges, wherever they are.” Digital AdvisAR can be
downloaded from customers’ usual app stores. When help is needed, as long as there is an internet connection, they can contact the Puratos team through the app. Using a link, they are connected with an expert and receiving AR support within minutes.
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