Natural Ingredients
Consumer demand for healthier alternatives in confectionery
In recent years, the confectionery industry has witnessed a significant shift in consumer preferences towards healthier alternatives. This transformation in the market is driven by various factors, including increasing health consciousness, a focus on transparency, and a desire for more responsible and sustainable choices. Here, we delve into the market insights that shed light on why consumers are seeking healthier options in their confectionery selections. One of the most prominent trends influencing the confectionery
market is the global increase in health consciousness. Consumers are becoming more aware of the impact of their dietary choices on their well-being. As a result, they are actively seeking healthier snack and treat options, even in traditionally indulgent categories like confectionery. Reports and surveys consistently show that consumers are making
more health-conscious decisions when it comes to food consumption. This shift includes a desire to reduce sugar intake, avoid artificial additives, and make choices that align with their dietary goals, such as weight management and blood sugar control. In response, they are turning to confectionery products that offer lower sugar content, reduced calorie options, and cleaner ingredient labels. Market research reveals that products with clean and simple ingredient lists are more likely to attract consumers’ attention and trust. Confectionery manufacturers are responding by reformulating their products to eliminate or replace artificial ingredients with natural alternatives. They are also using natural colours and flavourings derived from fruits and vegetables to meet consumers’ clean label expectations. While consumers are seeking healthier options, they are not willing
to compromise entirely on indulgence and taste. This market insight underscores the importance of finding a balance between health and
flavour. Confectionery manufacturers are innovating by creating products that provide the familiar taste and texture experiences consumers love while incorporating healthier ingredients and reducing sugar content. Reports suggest that consumers are more likely to choose products
that offer reduced sugar and calorie content without sacrificing taste. Manufacturers are responding with innovations like sugar-free candies, chocolates with higher cocoa content, and natural sweeteners like stevia. These alternatives allow consumers to indulge their sweet cravings while feeling confident about their dietary choices.
Sustainability and ethical considerations Beyond health considerations, consumers are also concerned about the ethical and environmental impact of their food choices. This insight extends to the confectionery market, where consumers are looking for products that align with their values. Reports indicate that consumers are interested in supporting brands that prioritise sustainability, ethical sourcing, and fair trade practices. For instance, there is growing awareness of the impact
of cocoa production on deforestation and child labour. Consumers are seeking confectionery products that use sustainably sourced cocoa and support initiatives aimed at improving the livelihoods of cocoa farmers. As the confectionery industry continues to evolve, it is
evident that clean label solutions have become more than just a trend - they are a cornerstone of consumer expectations. The companies that lead in this space, like BENEO, Cargill, and Amano Chocolate, are not only meeting these expectations but setting new standards for transparency, health, and sustainability. The future of confectionery lies in a delicate balance between indulgence and conscientious consumption, and those who can navigate this path are poised to shape the industry for years to come.
KennedysConfection.com
Kennedy’s Confection August/September 2023 21
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