Natural Ingredients I
n the confectionery industry, a profound shift has emerged in recent years, driven by the evolving demands of health-conscious consumers. Clean label solutions have taken centre stage, responding to the call for transparency, simplicity, and naturalness in food products. Clean label confections, defi ned by their
minimalistic ingredient lists devoid of artifi cial additives, preservatives, and synthetic colours or fl avours, have captivated discerning consumers. This article delves into the profound impact of clean label solutions on the confectionery landscape and how industry leaders are rising to the occasion with innovative, natural ingredient offerings.
Clean label solutions In recent years, clean label solutions have become a focal point in the confectionery industry, driven by consumer demand for transparency, simplicity, and naturalness in their food products. Clean label confections are those made with fewer and easily recognisable ingredients, free from artifi cial additives, preservatives, and artifi cial colours or fl avours. Consumers are increasingly scrutinising product labels and demanding transparency about ingredients and sourcing practices. They want to know what goes into the products they consume and avoid artifi cial additives, preservatives, and synthetic colours and fl avours. Clean label products build trust with consumers who are
increasingly concerned about what goes into their food. Transparency in labelling and ingredient sourcing fosters loyalty and brand preference. Clean label confections offer a perceived health advantage, as they often contain fewer artifi cial additives and are made with more natural, wholesome
“Palatinose™ is a naturally
derived carbohydrate from beet sugar. It is slowly digested and provides a sustained release of energy, making it an ideal choice for energy and sports-related confectionery products”
ingredients. The products often align with regulatory requirements for ingredient labelling and claims, reducing the risk of non-compliance. Manufacturers that embrace clean label solutions can stand out in a crowded market by appealing to health-conscious consumers seeking cleaner, more natural options. Clean label solutions may incorporate sustainable and ethical sourcing practices, addressing consumer concerns about environmental and social responsibility. Clean label confections are characterised by the use of
straightforward ingredients that consumers can easily identify and understand. This often means using ingredients like sugar, cocoa, real fruit extracts, natural fl avourings, and nut butters. The products are typically free from synthetic colours and fl avours. Instead, they use natural alternatives derived from fruits, vegetables, and other plant sources.
CBD gummies
KennedysConfection.com Kennedy’s Confection August/September 2023 17
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