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News By Simon King 6


US floorcare brand, Bissell – which exhibited at IFA for the first time this year – used the show to launch new cordless vacuum cleaners. At its IFA press conference, Vincent Huinck, Bissell’s International Commercial Director (right), unveiled CrossWave Cordless, a three-in-one cleaner that has suction to clean hard floors and carpets quickly, comfortably and thoroughly. The multi-surface brush roll and bespoke Bissell cleaning solution remove dirt, stains and sticky messes. Mr Huinck said: “Homeowners who want shiny parquet, streak-free tiles and fresh area rugs have so far needed a lot of time plus different gadgets and methods to clean and maintain each type of floor individually.


“The multi-surface cleaner can be applied as needed to the tangle-free brush roll by means of a button in the handle. For a hygienic cleaning process, the DualTank system ensures that clean and dirty water remain separated from each other until the end. The CrossWave Cordless can tackle spillages like milk, eggs and even spaghetti to keep floors shining.” Powered by a 36V Li-Ion battery, the CrossWave Cordless ensures, cleaning for up to 30 minutes. The second


pr oduct launched at IFA was the


Icon 25V, a cordless vacuum stick that features a tangle-free motorised brush roll, that can provide cleaning for up to 50 minutes, and automatic floor type recognition, LED illuminated tools and tools for removing pet mess and hair. Mr Huinck added: “Since entering the international market five years ago, Bissell is experiencing significant market growth. With its presence at IFA, Bissell underlined its expanding market position in Europe. IFA was the perfect platform for us to show the outside world and our international trading partners our new product line-up. “For over 140 years, it is Bissell’s mission to make cleaning easy and effortless with smart floor care solutions for every need, delivering truly clean floors. Each product is designed to significantly improve the way you take care of your


Siemens heralds design and technology innovations


By Simon King


Siemens has announced a new motto: “metropolitan style of living”, the key principles of which are personalisation, digitalisation and urbanisation, strongly infl uenced by the number of megacities worldwide. Roland Hagenbucher, Managing Director at Siemens (right), said that new products launching at IFA in Berlin include the Active Light hob (below), which has been inspired by architectural design.


He said: “Invisible when not in use, blending into the kitchen counter, its 80 x 80cm glass ceramic surface is turned into a screen when in use. The user interface is intuitive, offering maximum cooking freedom through the VarioMotion feature, so that various pots and pans can be placed on top of it at will. Other features include activeLight and varioInduction plus.”


Mr Hagenbucher demonstrated the fi rst oven with a door that can be opened via voice control. He said: “Fingers covered in dough and the heavy baking tray in both hands – how great it would be if the oven door simply opened on command.” Using an Alexa speaker, he added: “Alexa, tell the oven to open sesame,” and the oven door opened. “It’s not just for ovens that voice control is a hot topic that’s developing at a rapid pace. Most connected Siemens home appliances like cookers, coffee machines, extractor hoods, dishwashers, washing machines and dryers can now be controlled via the currently established voice assistants. Mr Hagenbucher also previewed the iQ800


Premium washing range. “iDos technology means the laundry liquid only needs to be refi lled after 20


uses, and the level of dirt is calculated, meaning only the exact amount of liquid is applied, guaranteeing sustainability along with its A+++ energy effi ciency. “SensoFresh applies a gentle wash to delicate items, practically eliminating the need for dry cleaning services. When IntelligentDry is in use, the dryer and washing machine communicate information about the exact programme and amount of clothes is transmitted so that the clothes are dried at an appropriate level.” “IFA is one of the highlights of the year for us. It’s


where the industry meets up, where we present our new products for the fi rst time to a broad international audience.”


October 2019 ertonline.co.uk


Bissell heralds first appreance at IFA


home, enabling you to embrace messier moments of your family and giving you more time to enjoy life fully.”


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