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Shopfloor TAKE A TOWN


Currys PC World, Oxford Street


THIS store is located between Boots and Sunglass Hut on one of London’s most famous shopping streets.


I was looking to buy a pair of over-ear headphones, so I headed up to the mezzanine level. There were many pairs of headphones on display, thankfully Jay C came to my rescue after a minute or so and asked if I needed any help. He asked me if I had any specific requirements and I said I was looking for noise cancellation. Jay C got to work immediately, recommending about eight different pairs of headphones. I asked him to narrow the number of products down. He recommended three products; namely a pair


38


from Bose (QC35), priced at £259; Sony (WH- 1000XM3), priced at £272; and Jabra (Elite h58), priced at £279.


Jay C mentioned that the Jabra headphones automatically adapt to your surroundings.


Sevenoaks Sound & Vision, Gray’s Inn


Road AFTER reading about Ruark audio products, I wanted to find out more. Inside the store, I was greeted by Matt, who asked if I needed any help. I said that I had read in a magazine about an all- in-one product from Ruark Audio that featured a CD player.


Matt showed me a product from Ruark (R2 MK3), which was priced at £419. He said that this model does not come with a CD player, but he mentioned that the model I had previously mentioned was out of stock.


Matt consulted with a tablet and showed me the model I had briefly mentioned. The R4 MK3 was priced at £699 and Matt said that if it was in stock at Ruark, it could be ordered in within a couple of days.


October 2019 ertonline.co.uk


Dec/Jan 2018 ertonline.co.uk


The Cooker Centre,


Edgware Road THIS is an independent, family-run business, located on the A5, which was established in 1952. Outside the store was a hive activity with a number of products on the pavement. Inside the cramped store, Haim asked if he could help me. I explained that I wanted to buy a washing machine for my teenage daughter who is moving house. Haim said that an ideal product was part of the display of products on the pavement. He said the Flavel model (WFA6100W), was a 6kg machine, priced at £189. Haim said that the store could deliver next day, if the order was placed before 12pm.


Haim asked about the property that the washing machine was going to be delivered to. I confirmed that there is not already a washing machine in the property and that there is a cold-fill available for connection of the new machine.


Sales skills: 3/5


Store presentation:


5/5


Total: 8/10 Summary:


Jay C eventually recommended three products, but he did not attempt to close the sale or demonstrate any of the products. The store was well presented.


Sales skills: 3/5


Store presentation:


4/5 ERT Awards 2020


ALL independent sales staff who score three or more out of five will automatically be considered for inclusion in the best salesperson category in the ERT Awards 2020. Visit: www.ertawards.co.uk


Total: 7/10 Summary:


Matt only gave a very brief overview. He did not demonstrate the Ruark model that was on display and he did not attempt to close the sale. The store was not very well lit.


Sales skills: 3/5


Store presentation:


3/5


Total: 6/10 Summary:


Haim ascertained my needs and came up with a suitable product. He asked questions to work out the delivery. The store was small, but Haim did a good job.


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