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Show review IFA 2019


20 Future-proof:


s the leading showcase of the technology industry for trade and consumers, the 59th edition of IFA 2019, with 1,800+ exhibitors and over 244,000 attendees, is the technology show where big brands come to show off their latest must-have products. And what a great show it was. The speed of change in product innovation and


A


the increase in channels to sell these products in line with customer needs is not losing pace. While there was no great fanfare of a new technology announcement, what was evident was how innovation and invention are evolving into the mainstream. The next generation of web operating


systems, 5G devices and Artificial Intelligence (AI) developments, all designed to achieve a more proactive ecosystem which enables all devices and appliances in the home to be connected more efficiently.


As anticipated this included improved display technology, in particular OLED, which is now very much in the mainstream and evident with Samsung announcing its smallest form factor at 55-inch, the 55Q95oR 8K QLED, as well as other brands displaying a glut of 8K TVs on offer in all shapes, sizes and colours.


Amongst these was Philips with its OLED+984,


IFA 2019 delivers once again


From top TVs, 5G roll-out and autonomous vehicles, to that celebrated Walkman of yesteryear, Gekko’s Daniel Todaro gives ERT his revie w of this year’s IFA show


LG’s OLED 8K and the Grundig OLED TV with Amazon Fire & Alexa built-in. But best in class was Toshiba’s announcement of combined Alexa & Google Assistant enabled TVs for 2020, enabling consumers to access the AI they prefer and offering retailers the advantage of an easier sale. However, my favourite TV was the LG OLED R, a Rollable TV shown last year as a concept and coming soon, that allows you to change the size of the screen or make it disappear completely depending on the atmosphere you want. It may just be the form factor of the future and a concept that every brand follows.


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