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Show review IFA


Candy and Hoover 24 By Simon King


October 2019 ertonline.co.uk


H Higher and Haier, with


aier has reported on the progress the company has made in the last 12 months, which included becoming the first Chinese brand to be listed on the Frankfurt Stock Exchange and the acquisition of the Candy Group. Speaking to ERT, Yannick Fierling, Haier Europe’s Chief Executive, said: “We needed the acquisition to be the perfect fit in terms of the culture, brand, product and also in terms of innovation. “In 2018, Haier Europe grew 26 per cent in a flat market, while the Candy Group grew 11 per cent – this meant that Haier Europe and Candy Group were the two fastest growing companies in Europe.” At IFA, Haier Europe showed its three brands – Candy, Haier and Hoover. Haier showed its ‘kitchen of the future’, where latest technologies meet style and a cutting edge design to give consumers a rich and complete offer of products in the built-in segment: Series 5 will debut in 2020 and Series 7 is scheduled for the end of next year. Mr Fierling said: “Haier starts from a deep knowledge of the market to reach this declared goal of zero distance with the customers, who look more and more for engaging and smart products in their houses and kitchens: easy to programme, able to assist them in cooking with a smart use of space combined with a touch of style and design.”


Shaking up the laundry market A connected innovation from Candy in the home laundry category drew great attention on the stand from around the world at IFA. Candy’s RapidO offers nine rapid programmes on the washing machine and seven rapid programmes on the dryer, along with a Smart Console, which allows users to easily manage the loading and unloading operations and the use of the programmes. The function that really caught the imagination of buyers in Berlin was Snap&Wash. Owners take a picture with their smartphone of the laundry placed in front of the washing machine, and the Candy app will suggest the best and fastest programme to run. At IFA, Haier presented a collaboration with


Amazon; Alexa will be integrated into a wide range of Haier, Hoover and Candy product lines. Haier has 58 million connected users in China and Mr Fierling said that at the time of the Candy Group acquisition, the Italian-based business had around one million connected users. “Since the Candy Group acquisition, the business is adding around 3,000 additional connected users a day,” Mr Fierling said.


Even easier cooking Under the Hooover brand, Haier Europe launched the Hoover H-KEEPHEAT, described by Mr Fierling


As well as a number of new product introductions across the board, Haier also discussed its work with Amazon to target the ever-growing number of ‘smarter’ consumers


At IFA this year, Haier Europe showed its three brands – Candy, Haier and Hoover.


Haier showed its ‘kitch- en of the future’, where latest technologies meet style and a cutting edge design.


Below left: The Hoover H-KEEPHEAT Double- Cavity oven.


Below right: Candy’s RapidO offers nine rapid programmes on the washing machine and seven rapid pro- grammes on the dryer.


as a technology that will preserve, enhancing the taste and nutritional properties of food. H-KEEPHEAT is a double cavity oven which cooks at low-temperature (70-100 degrees), a technique used in professional kitchens. Combined to this, H-KEEPHEAT offers the possibility of preserving food at a temperature of 63 or 70 degrees, according to the type of food, maintaining it tasty with “ready to serve” meals at any time of the day. “Just extract the heat-stored vacuum-packed food


from the oven already at the right temperature and serve it, then appreciate its flavour and taste without re-heating it,” Mr Fierling said.


“Thanks to this oven, it will be possible to batch cook, meaning not having to use spare time for preparing food and to enjoy healthy, balanced and ready to serve meals during the week, comfortably at home and without having to order them.”


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