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Shopfloor TAKE A TOWN


Central London 36


Our mystery shopping team has been out and about in Central London to check up on the sales skills of electrical retailers across the capital.


Richer Sounds, Tooley Street


THIS retailer’s original store in London Bridge, opened in 1978 and relocated to its current position in September 2013.


I was looking to buy a multiroom system. Inside


the store, I was greeted by Steve, who offered me a drink of water as it was a warm day in the capital. Steve got to work and started his presentation by talking about Sonos. He picked up his Samsung smartphone and showed me the range of streaming services, such as Apple Music, Deezer, Spotify and Tidal that are compatible with Sonos. He mentioned each product in the range and


explained that while Sonos sits on a Wi-Fi network, it creates its own mesh network, which means that using Sonos won’t use much of my bandwidth. Steve mentioned that the retailer offers a few Sonos packages. One, he said, is the 5.1 speaker package, which consists of a Sonos Playbar, Sub and two Play:1 units, and was priced at £1,676. He also spoke about Yamaha’s MusicCast system.


Sales skills:


5/5 Store presentation:


5/5 Total:


10/10 Summary:


WINNING INDEPENDENT STORE


Steve did a great job. Starting with a cup of water, he went on to present Sonos, he demonstrated it and attempted to close the sale by mentioning the packages.


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