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October 2021 ertonline.co.uk


Bertazzoni freezer column The wow factor!


“The innovation taking place in refrigeration products at the moment is super exciting,” Leo Cutler, Digital Communications Manager, Appliance Division at Liebherr Great Britain, tells ERT. “At the peak of our latest fully integrated range,


BioFresh professional gives the user a genuine ‘wow factor’ – but with substance. The tech creates a market-fresh feel in the kitchen. We have also dramatically levelled up our offering in performance models with EasyFresh, making game-changing humidity control accessible in the Pure, Plus and Prime series”. Liebherr’s brand new concept, the OpenStage


drawers, feature in one of the brand’s new fully integrated refrigerators – and it’s something special to see! The complete contents of the fridge can be easily removed on fully extendable, showcase-style glass shelves that transform a kitchen into one of the fine delicatessens it takes inspiration from. Looking ahead, Mr Cutler assures us that 2022


is gearing up to be another successful and busy year of Liebherr launches. “March will be an exciting time for the brand and our trusted retail partners,” he reveals.


>>    


Hisense RQ760N4BFF. Below: Liebherr’s EasyFresh drawers


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