Shopfloor DEALER PROFILE: KNEES HOME AND ELECTRICAL STONE AUDIO
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Final destination
Discussing Stone Audio’s award-winning destination showroom, MD, Alex Scott-Simons, says “when a customer walks through the door we always get a ‘wow’”. Jack Cheeseman was keen to fi nd out why.
I
cinema demo room. Stone Audio won the Consumer
ndependent hi-fi and AV retailer
and installer, Stone Audio, built its new store in Poole, Dorset in 2008, covering 5,500 square feet of impressive showroom. Inside, customers can find thousands of products from well over hundred different brands, all permanently set up ready to play at the drop of a hat, not to mention the quarter- of-a-million-pound dedicated home
Electronics Showroom of the Year award at the ERT Awards in October last year. And it’s no wonder; after spending £1.5 million on the project and creating an impressive high-end space across the ground and first- floor mezzanine levels. Despite building and opening
the new showroom back when the UK was plunged into the financial crisis, Managing Director, Alex Scott-
Simons, says “I poured everything into this project and wasn’t going to give up without a fight during those tough few years. Now, we boast stunning premises with amazing facilities for all our customers to enjoy.”
Fast-forward 10 years, and Mr Scott-Simons’s impressive showroom is recognised with a leading award from ERT at the Grand Connaught Rooms in London. He was unfortunately not at the Awards
event himself, due to the imminent arrival of his first child but he said he couldn’t quite believe it when he heard the news. “It was amazing,” he tells ERT.
“I knew we were a finalist, but I didn’t really think any more of it. Then a friend of min e that was attending the Awards text me saying ‘congratulations on your ERT award’, which baffled me, but I assumed he meant on my nomination. I text him back asking him if he was there and
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